Fair Trade Commission Imposes Fine and Corrective Order on Influencers for ‘False Social Media Advertising’

No experience in using but leaving a review based on an advertisement created by an advertising agency,

False advertising by influencers
[Provided by Fair Trade Commission],

‘ (Sejong=Yonhap News) Reporter Min Kyung-rak = The Fair Trade Commission announced on the 24th that it imposed a total of 1 million won in fines and corrective orders on the advertising agency Market-it and Flow Marketing for advertising social media (SNS) reviews falsely recruited by influencers.’,

‘ Flow Marketing was found to have posted a total of about 2,600 false experience advertisements recruited by influencers over about 3 years starting from January 2021 on individual blogs.’,

‘ Although the advertisement texts were written like influencers’ experience reviews, they were actually written in advance and provided by the advertising agency.’,

‘ It was confirmed that influencers received false advertising texts from the advertising agency and posted them on personal blogs as is, even though they had never actually used the product of the advertiser.’,

‘ Market-it was found to have recruited influencers for a year starting from October 2022 to advertise about 3,900 cases and paid economic compensation, but it was revealed that they concealed the fact that compensation was paid.’,

‘ According to the Fair Trade Commission, if there is an economic relationship such as payment in advertisements, it must be clearly indicated, and violating this constitutes false or exaggerated advertising.’,

‘ A Fair Trade Commission official said, “This measure is significant in that it sanctions advertising agencies that systematically recruit multiple advertisers and influencers to generate false and deceptive reviews.”‘,

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