Coway, a leading life solution company, announced on the 5th that it has newly opened the “Coway Gallery Lotte Guri Direct Store,” a brand experience and sales outlet, on the 7th floor of Lotte Department Store’s Guri branch in Guri City, Gyeonggi Province.
The new store is located in the Lotte Department Store Guri branch, a key commercial hub in the northeastern region of Gyeonggi, attracting a significant flow of people and family unit customers, leading to a high demand for home appliances and furniture. Coway’s strategy involves setting up an experience-focused shopping space to cater to young family customers in their 30s and 40s, allowing them to directly experience Coway’s innovative technology.
At the Coway Gallery Guri Direct Store, customers can choose the optimal product based on size and ice usage, from the detailed lineup of ice water purifiers such as the ‘Icon Ice Water Purifier Standard, Mini, and Original.’ The Icon Ice Water Purifier Standard maintains its horizontal size and design while increasing ice storage capacity by about 49% compared to the previous model, enhancing user convenience. The Icon Ice Water Purifier Mini is the smallest size among domestic ice water purifiers, maximizing kitchen space utilization. In addition, customers can experience and purchase a variety of bestseller products, including the ‘Icon Pro Water Purifier,’ ‘Noble Dehumidifying Air Purifier,’ and ‘VEREX (BEREX) Triple Chair.’
The Coway Gallery Lotte Guri Direct Store is open to all visitors without prior reservation, but reservations for smooth experiences and consultations can be made through the official website, ‘Coway.com.’
A Coway representative stated, “The Guri Direct Store boasts an excellent location, attracting not just family unit customers but also the floating population from nearby areas, as it is adjacent to residential and commercial zones. We plan to continuously expand customer touchpoints and offer differentiated offline shopping experiences tailored to various lifestyles.”