CJ OnStyle’s beauty specialty stores are a hit… Premium beauty sales up by 139%

[Seoul=Newsis] CJ ONstyle announced on the 23rd that the sales of high-performance premium beauty brands increased by 139% compared to the previous year from January 1st to April 30th after analyzing beauty sales.2024.05.23.(Photo=CJ ONstyle provided)[email protected],
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, ‘[Seoul=Newsis] Reporter Lee Jun-ho = CJ ONstyle announced on the 23rd that the sales of high-performance premium beauty brands increased by 139% compared to the previous year from January 1st to April 30th after analyzing beauty sales.’,
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, ‘In particular, it is rapidly growing, mainly among the “Big Spenders” generation aged 30-40. During the same period, the growth rate of the 30-40 age group in total beauty sales reached 18%, which is twice the growth rate of the 50-60 age group.’,
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, ‘It was revealed that more than half of the purchasing customers of beauty brands such as VT and Estée Lauder, as well as high-selling brands like Ryo and MediCube, launched this year are from the 30-40 age group.’,
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, “In fact, during the mobile live broadcast of ‘VT PDRN Re:Touch’ on April 5th, 30-40 age group accounted for 62% of the total purchasers. The day before, at 8 p.m., VT PDRN Re:Touch, which was launched by CJ ONstyle targeting the 30-40 age group, continued its sold-out record on the ‘Almost Sold Out’ YouTube live channel.”,
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, ‘This is a result of CJ ONstyle differentiating itself in the beauty platform market, which has been centered around mid- to low-priced indie brands, by focusing on functional premium products and increasing the accessibility of high-engagement products through detailed live demonstrations.’,
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, “Since its launch on the mobile app in November last year, CJ ONstyle’s beauty specialty store ‘Beautiful Shop (#)’ has been playing a major role in expanding the 30-40 age group market.”,
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, ‘Beautiful Shop is a professional store where CJ ONstyle’s beauty curation capabilities are concentrated, from first-floor department store brands to high-performance brands that were previously only available through social media channels or difficult to purchase through direct procurement.’,
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, “Both-way beauty live programs such as ‘Get It Beauty Friends’ and ‘Transit Beauty’ on mobile and ‘Beautiful Shop’ on TV are also popular.”,
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, “CJ ONstyle is also gearing up for the first launch broadcast of MediCube’s latest device ‘Age Reverse Ultra Tune 40.68’ on the 25th.”,
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