Seoul City event at the same time: 40,000 KRW per person
Despite location differences, there’s a price difference of 17.5 times
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Hotel Parnas event., ‘‘700,000 KRW vs 40,000 KRW’’,
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, ‘A price gap of 17.5 times for events by Chef Ahn Seong-jae of ‘Black & White Chef,’ held around the same time, is causing controversy. While a Seoul City event offers a 40,000 KRW experience, the Seoul Parnas Hotel’s 35th anniversary skyrockets to 700,000 KRW per person, leading to criticisms of profiteering.’,
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, ‘Parnas Hotel announced a gourmet event with Ahn Seong-jae, judge of Netflix’s show ‘Black & White Chef: Culinary Class War,’ on November 1 and 2 to commemorate the 35th anniversary of the Grand Intercontinental Seoul Parnas.’,
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, ‘Ahn Seong-jae, from Korea’s only Michelin 3-star restaurant ‘Mosoo,’ will present signature dishes and collaborate with the Intercontinental Parnas chef team for a course menu at this event.’,
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, ‘Reservations for this event, closing upon reaching capacity, are priced at 700,000 KRW per person via KakaoTalk.’,
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, ‘In contrast, a special Seoul City event at Banpo Sebitseom around the same time, marketed as an opportunity to taste dishes from the Michelin 3-star restaurant Mosoo, charges only 40,000 KRW, highlighting the stark difference.’,
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, ‘The Seoul City-hosted event will be on November 3 at Banpo Sebitseom, involving famous chefs, including Ahn Seong-jae, as part of celebrations for ‘Asia’s 50 Best Restaurants’ hosted in Seoul last March, promoting Seoul as a global gourmet city.’,
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Seoul City-hosted gourmet event around the same time., ‘The event will accommodate 150 attendees selected in advance, offering a fine dining experience with four dishes under the supervision of Ahn Seong-jae, made famous by the ‘Black & White Chef’ cooking show. Special menus will be prepared by Jeong Young-hoon (MAO Chef), Oh Jong-il (Mosoo Head Chef), Kang Seung-won (TRID Chef), and Bae Kyung-jun (Beonyeon Chef).’,
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, ‘The event is standing-room only and each ticket costs 40,000 KRW, limited to two per person to prevent bulk buying or proxy purchases.’,
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, ‘While there are venue differences—one being a 5-star hotel, the other outdoors—the price disparity is unavoidable, affecting ingredient choices. Industry insiders find the 17-fold difference for events at similar times but different locations hard to justify.’,
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, ‘Some argue that Parnas Hotel should have been more prudent with their pricing, especially with the Seoul City event approaching. Parnas Hotel subtly omitted the ‘700,000 KRW per person’ price from press materials, sparking controversy.’,
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, ‘An industry expert remarked, “Despite the spatial difference between outdoors and a hotel, the extreme price gap is causing confusion. While it’s great to feature popular chefs, it does come off as a commercial ploy.”’,
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, ‘By Shin Ik-su, Travel Specialist Journalist’,
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