“It’s a disgusting advertisement” … Adidas in hot water for wrongly using a female model, what happened

Adidas, a German sports equipment company, decided to replace an advertisement that featured American model Bella Hadid of Palestinian descent in response to criticism from Israel. [Photo source = Yonhap News], ‘Adidas, a German sports equipment company, decided to replace an advertisement that featured American model Bella Hadid of Palestinian descent in response to criticism from Israel.’,
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, ‘According to Frankfurter Allgemeine Zeitung (FAZ) on the 19th (local time), Adidas stated that they will change the problematic advertisement, acknowledging that it is associated with tragic events in history, even if it was not completely intended.’,
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, ‘In the advertisement released on the 15th of this month, Hadid appears wearing a uniform in the colors of the Israeli flag standing on a podium. There is also a scene where an Arab man is holding a black flower bouquet in his left hand.’,
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, ‘Hadid, born between a Palestinian father and a Dutch mother, has participated in Palestinian support demonstrations and recently donated to aid funds for Gaza. In 2020, she posted a photo of her father’s passport on Instagram with the caption “Born in Palestine,” which was deleted after protests.’,
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, ‘Earlier in March, Adidas faced controversy over anti-Semitism. The new German national soccer team uniform design included the number ‘4’, which was reminiscent of the symbol of the Nazi military organization Schutzstaffel (SS). The design was modified following criticism.’,
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, ‘Online comments included criticisms such as “Disgusting ad. Shameful” and “Once a Nazi, always a Nazi.” Adidas founder Adolf Dassler was involved with the Nazis and during World War II, his shoe factory supplied military tools for tanks.’,
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