The article highlights LG Electronics’ expansion in the U.S. market through their commercial displays and home appliances. Key points include:
– **Atomic Golf Installation:** LG Electronics has supplied various commercial display products to Atomic Golf, a sprawling entertainment complex in Las Vegas. This includes over 250 digital signages, LED signage walls, and micro LED screens. The displays are notable for their high-quality visuals and durability, suitable for Las Vegas’s desert environment.
– **Management and Collaboration:** LG is managing these numerous displays with companies like SAVI Controls and Simply Connected to ensure seamless operation.
– **Consumer Electronics in Lowes:** LG’s home appliances, such as washing machines, dryers, and refrigerators, are prominently placed in Lowes, a major U.S. appliance retailer. LG products are recognized for their reliability by Consumer Reports, earning the “America’s Most Reliable” badge.
– **Product Popularity:** The LG WashTower, a combined washer and dryer, is particularly popular in the U.S. market due to its space efficiency. Sales have seen a significant increase, reflecting consumer trust and preference.
– **Technical Excellence:** LG’s innovation, “AI Coretech,” enhances product efficiency and appeal. Core components like the AI DD motor in washers and the inverter linear compressor in refrigerators boost performance and are showcased through engaging in-store content.
These strategies underscore LG’s success in expanding its footprint in the competitive U.S. B2B and B2C markets by leveraging technological innovation and reliability.