T1 and ‘SOOP Adventure’ Campaign Launch
User-Streamer Participatory Mission Campaigns – [Dailyan Reporter Lee Joo-eun] SOOP announced on the 16th that it has released a video marking the start of its brand advertisement campaign, ‘SOOP Adventure,’ and will be entering a roughly two-month campaign period.
‘SOOP Adventure’ is a collaboration with T1, which has signed an exclusive live streaming contract with SOOP. The video features T1’s ‘Faker’ Lee Sang-hyeok.
The main video includes the slogan “Beyond live streaming, become life streaming,” expressing how streamers share their daily lives in real time and how users enjoy and communicate together.
The narration continues, “Don’t edit life’s highlights or hesitant moments. That’s the real me,” highlighting the significance of SOOP’s live streaming that connects with users through unfiltered, genuine moments.
This brand advertisement campaign will be carried out in a large-scale integrated manner encompassing both online and offline channels and will run until July 18th. It will be shown through various channels such as billboards, buses, subways, and cinema screens at key locations in Seoul, including Gangnam Station, COEX, Gangnam-daero, and Lotte Cinema.
Along with this, a mission-based campaign where users and streamers can experience the platform together and communicate will also begin.
Users can first accumulate e-forest stamps through activities like signing up, watching and participating in LCK viewing sessions, consuming general content, and responding to quizzes. These stamps can be used to enter for prizes such as a ‘Road to Vancouver Ticket’ package, including the ‘Mid-Season Invitational (MSI) 2025’ finals tickets, airfare, and accommodation, as well as high-spec gaming desktops, laptops, and PlayStation 5 (PS5).
For streamers who are starting new broadcasts on SOOP or making a return, the ‘SOOPTrimmer Adventure’ will be available. Streamers will complete certain tasks following an adventure roadmap, and upon meeting set conditions, they can receive broadcasting equipment, content exposure, and promotional opportunities.
With this brand advertisement campaign, SOOP is also set to continuously expand its outreach to League of Legends Champions Korea (LCK) fans, based on its official sponsorship of the 2025 LCK.
In particular, from the 2nd round of LCK, team players will be able to watch matches and interact with fans in real-time, much like streamers, through the ‘watch together’ participation.
Additionally, SOOP plans to operate an on-site booth during the ‘LCK Road to MSI’ event to be held in Busan from June 13th to 15th.