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The appearance of visitors to ‘Food Fiesta in Busan,’ a B2B food and beverage expo hosted by Samsung Welstory. <Samsung Welstory>, ‘On the 21st, Samsung Welstory hosted the B2B food and beverage expo ‘Food Fiesta’ at BEXCO in Busan.’,
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, ‘According to Samsung Welstory on the 22nd, ‘2024 Food Fiesta in Busan’ is the only B2B food and beverage expo hosted by a food ingredients distribution company in the non-capital region, and it is the second Food Fiesta held this year.’,
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, ‘The location of this year’s event, Busan, is an area known for its unique regional gourmet culture and is home to many franchise brands from all over the country. This ‘Food Fiesta in Busan’ attracted over 1,000 visitors, providing an opportunity to explore the latest food and beverage trends, business solutions, and seek new growth opportunities.’,
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, ‘At the ‘360 Solution’ booth, Samsung Welstory exhibited various solution programs and success stories to help customers in the food and beverage industry grow their businesses, allowing attendees to experience the solutions and receive customized consultations.’,
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, ‘Particularly, franchising zone analysis and marketing solutions that can help expand beyond the Yeongnam region to nationwide franchises garnered significant interest from visitors.’,
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, ‘At the ‘Restaurant of the Future’ booth, automated technologies and efficient products essential for restaurant operations were combined to showcase a ‘future-oriented restaurant,’ offering solutions to restaurant customers grappling with labor shortages.’,
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, ‘Furthermore, four foodtech companies, including those that participated in CES 2024 (Consumer Electronics Show) and attracted great interest at the previous Seoul Food Fiesta, presented future technologies.’,
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, ‘Cooking robot specialist company ‘Ddect,’ headquartered in Daegu, developed and commercialized the world’s first chicken robot, and is currently operating a franchise brand of robot chicken under the same name.’,
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, ‘Lastly, the ‘Food and Beverage Product Solutions’ showcased a wide range of over 1,500 competitive products from Samsung Welstory for local customers to see firsthand, aiming to address industry concerns about labor shortages and rapidly changing food and beverage trends with a variety of convenient cooking products and latest processed foods.’,
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, ‘Additionally, five embassies were invited to facilitate networking for customers interested in global expansion.’,
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, ‘A Samsung Welstory official stated, “This Food Fiesta was a highly satisfactory exhibition for local customers who have found it difficult to attend in Seoul before,’ and expressed willingness to provide a variety of solutions reflecting geographical and cultural characteristics in the future to lead the activation of regional food and beverage businesses.”‘,
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