At MWC26, a Samsung Electronics model is introducing the Samsung Electronics booth.
“On the 2nd (local time), Samsung Electronics will showcase ‘Galaxy AI’ experiences and AI-based network innovation technologies that extend beyond mobile to the entire Galaxy ecosystem at MWC26, which opens in Barcelona, Spain.”
“Samsung Electronics has set up an exhibition hall of 1,745 square meters (528 pyeong) at the Fira Gran Via. The exhibition space is designed to allow visitors to explore every aspect of the Galaxy AI, which was introduced around the Galaxy S26 series unveiled at Unpacked. This includes utilizing various input methods such as voice and images to seek information and perform tasks.”
“Visitors can experience enhanced privacy protection with a ‘Privacy Display’ that restricts side-view visibility on mobile phones for the first time, and check out the innovative camera performance of the Galaxy S26 series.”
“Samsung Electronics expanded connectivity across its Galaxy ecosystem, including the Galaxy Buds4 series and the Galaxy Book6 series. Additionally, the company demonstrates the direction of future mobile technologies with personalized health experiences using AI and next-generation form factors like Galaxy XR and Galaxy Z Tri-Fold.”
“Samsung Electronics has also set up a separate network exhibition hall for global telecommunications operators, showcasing next-generation network solutions based on AI and software, the evolution to fully autonomous networks, and various usage scenarios.”
“Samsung Electronics aims to expand its AI strategy beyond consumer devices to the AI infrastructure realm.”
“The company has established a separate exhibition space for B2B customers, introducing AI-optimized virtualized networks and next-generation solutions supplied globally, and presenting a vision for fully automated networks.”
“Through ‘AI-Driven Factories’ aiming for AI-based autonomous manufacturing, the company showcases next-generation production environments where it understands real-time manufacturing site environments and autonomously optimizes processes. This significantly enhances quality and efficiency, as well as operational stability across the manufacturing spectrum.”
Additionally, “Samsung showcases solutions that support efficient automation of the entire network plan, installation, operation, and optimization process, such as the ‘Samsung CognitFibe Network Operation Suite,’ which operates autonomously through self-decision-making AI agents and various usage scenarios.”
“Samsung introduces the ‘Network in a Server,’ a next-generation AI solution for enterprises, based on its expertise in virtualization networks and successful global commercial experiences. This software-based integrated solution consolidates multiple network functions into a single server, helping companies build and operate specialized 5G networks more efficiently and economically.”
“Furthermore, equipped with the latest computing power, it can easily integrate AI services that require real-time responsiveness without additional investment. Samsung presents various real-life use cases, such as safety monitoring, industrial sensing, and AR/VR device connections.”
“In addition, Samsung displays its newly developed high-performance network chipset lineup, various high-performance, compact, and low-power base station lineups, and next-generation end-to-end virtualization network solutions in collaboration with various partners.”
“The CEO of Samsung, TM Roh, stated, ‘MWC26 is a platform to showcase both the present and future direction of Galaxy AI,’ and continued, ‘We will consistently expand the potential of mobile technology while placing user experience at the center of all innovations, including the Galaxy S26 series, Galaxy XR, and Galaxy Z Tri-Fold.”’
Reporter Park Junho, [email protected]