Increased proportion of male and customers over 60… Diversification of user base
Expansion of living and children’s categories with steady growth in fashion
The 4050 fashion platform Posty marked significant growth last year, gaining attention as a lifestyle platform that covers the daily lives of middle-aged individuals.
(Seoul=News1) Reporter Kim Jin-hee = KakaoStyle announced on the 28th that the 4050 fashion platform Posty had recorded significant growth last year, gaining attention as a lifestyle platform encompassing the daily lives of the middle-aged sector.
As of December 2025, Posty’s cumulative membership increased by 40% year-on-year to approximately 2.2 million. During the same period, the annual transaction amount rose by 20%, and cumulative app downloads reached about 10 million.
Behind such achievements are changes in customer composition and diversification of categories. The proportion of male customers on Posty expanded from the low 10% range at the end of 2024 to 18% by the end of last year, evolving from a female-centered platform to one that encompasses both genders.
The age range is also broadening. Last year, the transaction amount for customers in their 60s increased by 36% compared to the previous year, while transactions for those over 70 rose by 60%. The transaction amount for those over 60 surpassed 20% of the total for the first time. Although customers in their 40s and 50s, especially those in their 50s, still account for the largest proportion, it is significant that platform usage is expanding to older age groups.
Category expansion is also noteworthy. While the transaction amount for women’s fashion and beauty categories in 2025 grew by up to 17% year-on-year, the living category’s transaction amount surged more than tenfold. Various categories such as children’s (427%), footwear (70%), outdoor (50%), and men’s clothing (42%) showed balanced growth. This indicates that the middle-aged demographic is consuming beyond clothing to areas such as living, family, and leisure through mobile platforms.
With the platform’s growth, the performance of the brands listed also expanded. The leading women’s fashion brand, She’s Miss, saw its transaction amount increase by about 33% year-on-year last year. Middle-aged targeted brands like Nepa (20%), Moojoo Espin (20%), PAT (63%), and Nine Six New York (80%) continued to see transaction amount growth.
A KakaoStyle representative stated, “As the middle-aged demographic has established itself as a major consumer group in the mobile commerce market, Posty achieved meaningful results despite last year’s consumption reduction and economic uncertainty,” adding, “We plan to enhance service competitiveness by evolving beyond just fashion to cover the entire lifestyle of the middle-aged sector.”