POSCO has established a “One Team” structure of core strategic products, aiming to secure a dominant position in the future steel market and enhance its core competitiveness. The company unveiled the formation of four new project teams focused on next-generation stainless steel, PosMAC for renewable energy, high manganese steel, and electric arc furnace premium steel. This is in addition to the project teams launched in December, which include energy steel plates, electrical steel for power, GigaSteel, and HyperNO.
POSCO selected eight core strategic products at the end of last year to rebuild its steel competitiveness and secure future growth drivers. The project teams cover everything from technology development to production and sales, integrating different processes to ensure immediate application of research outcomes to production.
The Pohang plant is focused on improving the performance and development of energy steel for oil, gas, power, and renewable energy sectors. On the other hand, the Gwangyang plant is strengthening the development of low-carbon, high-value steel for self-driving and future mobility markets, striving to become a specialized plant in new mobility.
POSCO Chairman Jang In-hwa has prioritized accelerating the development of strategic products and innovative processes, highlighting the importance of completing the portfolio of these products to maintain market leadership.
As the export environment toughens with increased tariffs and an 8% decrease in exports to the US, the government is strengthening institutional foundations for carbon reduction and advanced export structures through the “K-Steel Act.” POSCO plans to lead the domestic steel ecosystem’s transformation by aligning with these policies and enhancing competitiveness.
A POSCO spokesperson emphasized that despite challenges like the spread of low-cost imports and global tariff barriers, the company will leverage the synergy of its “One Team” approach to expand its strategic product portfolio and strengthen its dominance in the future industrial market.