Koreans spent 209 billion minutes on Instagram in April, ranking third after YouTube and KakaoTalk
in terms of usage time on smartphones.,
Meta logo and Instagram logo / Photo=Yonhap News,
, ‘Last month, Instagram ranked third after YouTube and KakaoTalk as the app that Koreans spent the most time using on smartphones, according to a sample survey.’,
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, “WISEAPP, an app and retail analysis service, announced today (14th) that the ‘most time-spent app’ in April among Korean smartphone users was YouTube, with a usage time of 1.021 billion minutes.”,
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, ‘Following that, KakaoTalk had 325 billion minutes, Instagram had 209 billion minutes, Naver had 200 billion minutes, TikTok had 60 billion minutes, Naver Webtoon had 49 billion minutes, and X had 48 billion minutes, in order.’,
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, ‘In particular, Instagram rose to third place, surpassing Naver. This is the first time since WISEAPP started compiling mobile app statistics in March 2016.’,
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, ‘Instagram, a photo and video-based social networking service (SNS) operated by Meta, has been steadily increasing its monthly usage time.’,
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, “In particular, it gained popularity among Generation Z (those born in the mid-1990s to the early 2000s) after the launch of ‘Reels’ for creating and sharing short videos in 2021.”,
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, ‘A WISEAPP official commented on Instagram surpassing Naver in terms of usage time, stating, “It reflects the fact that Koreans are spending more time on social media.”.’,
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