Naver and Nexon Form a Surprise Partnership… Connecting Daily Life and Gaming

Integration of Account and Payment Data, Providing Personalized Game Content
Expanding to Streaming and Merch Sales through Partnership with Chijik,
,
, ,
,
, Nexon and Naver MOU Ceremony
(Seoul = Yonhap News) Naver announced on the 30th that the strategic business collaboration ceremony was held on the 25th at Naver’s office in Seongnam City, Gyeonggi Province, with the attendance of Naver CEO Choi Soo-yeon and Nexon Korea CEO Kang Dae-hyun. 2025.9.30 [Provided by Nexon. Redistribution and DB prohibited],
,
, ‘(Seoul = Yonhap News) Reporter Kim Joo-hwan = Nexon is pursuing collaboration with Naver in the content and platform fields encompassing games, streaming, shopping, and payments.’,
,
, ‘Nexon announced on the 30th that the strategic business collaboration ceremony was held on the 25th at Naver’s office in Seongnam City, Gyeonggi Province, with the attendance of Naver CEO Choi Soo-yeon and Nexon Korea CEO Kang Dae-hyun.’,
,
, ‘Nexon and Naver plan to establish a new ecosystem where the users’ daily lives and games are organically connected, based on collaboration utilizing the extensive data of both companies.’,
,
, ‘Nexon and Naver will first strengthen the connection of user accounts and payment data and establish an integrated user database.’,
,
, ‘It is expected that, according to discussions and agreements between the two companies, ▲ personalized game content will be exposed through Naver’s main page ▲ integration of Naver’s game-related content with Nexon’s games ▲ and possibilities for playing and making payments for games within the Naver platform will be realized.’,
,
, “Naver’s online streaming platform ‘Chijik’ will engage in strategic IP collaboration and various content joint operations will be pursued.”,
,
, ‘Game leagues and major events will be broadcasted through Chijik, and extensive marketing will be jointly conducted, including merchandise sales and Naver reservations at offline leagues.’,
,
, ‘Additionally, Naver plans to gradually enable users to connect easily to Chijik via live broadcast and streaming buttons while playing Nexon games, or conversely, allow users watching broadcasts to play Nexon games via a play button.’,
,
, “Naver’s CEO Choi Soo-yeon stated, ‘Naver is striving to provide new service experiences to users by strengthening partnerships in the game field following OTT and mobility.’ She added, ‘We will actively cooperate to expand and enhance the platform and content ecosystem in more diverse on and offline areas.'”,
,
, ‘Nexon Korea CEO Kang Dae-hyun commented, “We expect to provide differentiated services and user experiences based on richer data through this business agreement,” adding “We will closely collaborate with Naver so that games can integrate more naturally into users’ daily lives with enhanced services.”‘,
,
, ‘[email protected]’,
,
,