Everland announced on the 20th that they are transforming major stores into experiential spaces with stories and themes so that customers can enjoy unique experiences through their curated products. They are enhancing theme stores by involving storytelling and experiential elements, offering over 500 new products and adoption certificates for plush toys.
For instance, they have opened “Maison Chico,” a headpiece specialty store near the main entrance, themed around “Chico” the alpaca, a popular animal in their zoo’s Pooppa Town. This store features a collection of decorative items such as headbands and hairpins.
The “Rose Gift Shop,” located between Four Seasons Garden and the Rose Garden, has been newly renovated as a flower-themed store in line with the tulip festival. The entire store is set up like a spring garden with horticultural activities as the central theme, offering over 100 new items such as tulip-inspired backpack plushies and headbands.
The newly opened “Safari Gift Shop,” which launched with the revamped Safari World on the 1st, is attracting visitors. The store is designed to resemble a natural rock formation and features plush predator toys and animal-patterned vehicles, creating a lively photo zone. They have released over 50 new products like safari bus toys and bags. Notably, a “Plush Toy Adoption” event is being held focusing on four plush toy types modeled after local wildlife such as the Korean tiger “Dawn” and the lion “Doba.”
Additionally, 33 products themed around the new circus show “Wings of Memory” are being sold at a dedicated shop. Snacks, plush toys, and blankets capturing the show’s atmosphere enhance the enjoyment before and after the performance.
Furthermore, Everland is actively collaborating with external brands. On the 15th, they launched the limited “Bao Family” series in partnership with the character collaboration brand “Collet.” This series attracted attention with about 5,000 viewers joining the live sales broadcast within an hour. They also released 35 limited edition items in collaboration with the lifestyle brand “Dense” on the 17th, merging Everland’s unique animal character intellectual property (IP) with external brand sensibilities.
An Everland spokesperson stated, “This spring, we aimed to make the act of browsing products and taking photos as enjoyable as purchasing them,” adding, “We will continue to offer differentiated customer experiences through products that capture Everland’s unique character and seasonal sensibilities.”