Written by 11:10 AM Tech

Matt Garman appears, developers cheer… Introduction to the ’10-minute fast-paced’ service [AWS re:Invent]

Took over 10 minutes just to enter the venue
Garman CEO’s unique showmanship shines
, “On the morning of the 2nd (local time) at the Venetian Hotel in Las Vegas, Nevada, USA, Matt Garman, the CEO of Amazon Web Services (AWS), delivered his keynote speech on the second day of AWS’s annual event ‘re:Invent 2025’. The attendees formed a huge crowd in Ballroom F, where the speech was held. It took more than 10 minutes just to enter the venue following the guidance.”,

, “Although the keynote was scheduled to start at 8 a.m., the venue was already full 30 minutes before the event began. The faces of the developers who came from all over the world to attend the speech reflected anticipation. A DJ hyped up the atmosphere by spinning the turntables with lively music at the central stage.”,

, Matt Garman, CEO of Amazon Web Services (AWS), greets after introducing services during the keynote speech on the 2nd (local time).Matt Garman, CEO of Amazon Web Services (AWS), greets after introducing services during the keynote on the 2nd (local time). Provided by AWS

, “At exactly 8 a.m., Garman appeared along with the introductory video for re:Invent. The participants greeted him with applause and cheers. He then went on to introduce AWS’s major services and several dozen new services tirelessly for about 2 hours. The participants responded with applause every time Garman introduced a new service or feature. The event was also broadcasted online through the AWS website.”,

, “Garman’s unique showmanship shone through. During the introduction of AWS’s AI chip ‘Tranium’, he surprised everyone by unveiling a server rack built with Tranium on stage. Just before concluding the keynote, a stopwatch appeared on stage and he energetically declared, ‘I will announce 25 new products in 10 minutes’, prompting laughter and cheers from the attendees. True to his word, he introduced all the new services before the 10-minute timer ran out, receiving applause from the participants.”,

, “Meanwhile, re:Invent is an annual event where cloud experts from around the world gather in Las Vegas to share the latest technologies and trends in the cloud industry. AWS initially expected around 50,000 participants, but over 60,000 people attended the event. Garman expressed his gratitude, saying, ‘Thank you for attending the keynote. I could feel your enthusiasm.'”,

, A server composed of Tranium chips is on stage during Matt Garman's keynote speech at re:Invent on the 2nd (local time).A server composed of Tranium chips on stage during Matt Garman’s keynote at re:Invent on the 2nd (local time). Photo by Myunghwan Lee

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