Written by 11:37 AM Tech

LG Uplus and YouTube’s ‘Youth Shorts Festival’ Attracts 3,000 Participants

LG Uplus announced on the 16th that the video contest ‘Uth Shorts Festival’, jointly held with YouTube, concluded successfully with over 3,000 participants. During the two-month contest, approximately 6,800 videos were uploaded, with an average of over 110 videos submitted daily, highlighting its popularity.

The ‘Uth Shorts Festival’ was a video contest organized by LG Uplus and YouTube, focusing on the ‘Uth’ brand, which is specifically tailored for Generation Z. Participants were encouraged to freely create and upload videos capturing their most authentic selves within a complex digital environment.

An analysis of participants indicated that about 77% were from the 10s and 20s age group. The contest’s theme, centered around a Gen Z-specific brand, and their familiarity with short-form videos contributed to the high participation rate. Following them, participants in their 30s demonstrated high involvement, and even those in their 60s joined the contest, illustrating engagement across all age groups.

The predominant theme among the submitted videos was ‘college life’, followed by topics like travel, fashion, and music. One participant stood out by submitting 201 videos alone, with video lengths ranging from under 5 seconds to over 60 seconds.

The contest also marked the first time over half of the participants uploaded shorts to YouTube, transitioning many from viewers to content creators, especially in the 10s and 20s age group.

LG Uplus plans to announce the outstanding entries after a review process in the third week of October. The top 30 creators will get the chance to visit Google’s APAC headquarters in Singapore for a tour and a Q&A session with Google employees. Awards like the Popularity Award, Special Award, and Director’s Award will come with a prize of 300,000 won, while the three universities with the highest participation will receive the ‘Uth Campus Award’ and a coffee truck. All participants will receive a vanilla latte coupon named ‘Self-Expression Award’.

This festival was part of a strategic collaboration between LG Uplus and Google, following their comprehensive partnership announcement at MWC25 in Barcelona last March, where they committed to expanding cooperation in various fields.

LG Uplus plans to continue leveraging the Uth brand to collaborate with diverse companies, offering differentiated customer experiences to Generation Z. Hye-yun Jeong, head of LG Uplus Marketing Group, expressed that “The Uth Shorts Festival attracted thousands of participants within two months, notably highlighting Gen Z involvement. We will continue to collaborate with partners like Google to present marketing strategies that merge technology and content.”

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