Until mid-June, LG Electronics will be screening the video with the theme ‘Our Land. Our Future’ as part of the ‘LG Hope Screen’ initiative.
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, ‘LG Electronics has been screening campaign videos for ‘World Environment Day’ on outdoor billboards in New York Times Square and London’s Piccadilly Square from May 31st to June 16th.’,
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, ‘This is part of the ‘LG Hope Screen’ initiative that screens public interest videos from international organizations and NGOs on major billboards in overseas locations.’,
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As part of the ‘LG Hope Screen’ initiative, LG Electronics is screening the ‘World Environment Day’ campaign video produced by the United Nations Environment Programme (UNEP) on billboards in New York Times Square and London’s Piccadilly Square. The photo shows the video being screened on the billboard in New York Times Square. (Photo=LG Electronics),
, ‘The video, produced by UNEP to commemorate World Environment Day on June 5th, is themed ‘Our Land. Our Future.’ It portrays efforts of people planting trees and nurturing forests to revive the barren planet due to rapid industrialization and conveys a message that collective attention and action are necessary to restore the natural ecosystem.’,
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, ‘Moreover, since 2011, LG Electronics has been operating the ‘LG Hope Screen’ to practice its ESG management vision ‘Better Life for All’ around the world. In April, they unveiled a dynamic 3D video of an internationally endangered species, the Snow Leopard, on the Times Square billboard as part of ‘The LG Endangered Species Series.’,
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, ‘By the end of this year, they will feature a total of four endangered species including the Bald Eagle, Sea Lion, and Greenland Reindeer to raise awareness about carbon emissions and global warming. Last October, they screened a video produced by the Food and Agriculture Organization of the United Nations to raise awareness about the need to address hunger issues in conjunction with World Food Day.’,
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, ‘Times Square in New York is known as a global hub for commerce, finance, and culture with a daily foot traffic of 360,000 people, while London’s Piccadilly Square is also a bustling area considered a representation of the UK.’,
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, ‘Yoon Dae-sik, Executive Vice President of LG Electronics in charge of external cooperation, stated, “We will continue to actively engage in LG Hope Screen activities to raise awareness about environmental protection to more people and create a ‘Better Life for All.'”‘