Some authorized dealers may start pre-order announcements before Apple’s unveiling event
Possibility of pre-order starting on the 13th and sequential delivery on the 19th when launched on the 20th
Expected US lowest selling price to be 1099 dollars, likely 10% increase in Korea
Apple to introduce ‘Find My’ service ahead of event, ‘[Edaily Kim Hye-mi Reporter] With the imminent unveiling of Apple’s iPhone 16, the domestic mobile communication market is gradually heating up. With the first batch including South Korea as a likely sales launch country, local mobile dealers have posted pre-order announcements, and online malls are openly announcing pre-order schedules and benefits.’,
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, ‘However, it is expected that the selling price in Korea will also inevitably increase as the selling price in the United States is reported to start at a level about 100 dollars (approximately 130,000 won) higher than previous years.’,
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| An iPhone 16 pre-order sign is posted at a mobile dealer in Seodaemun-gu, Seoul on the 8th. (Photo=Kim Hye-mi Reporter) |
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, ‘According to the mobile communication industry on the 8th, Apple is expected to hold a product launch event at 2 a.m. KST on the 10th (9th in the U.S.) and start sales in the first launch countries including Korea from the 20th. In this case, it is likely that pre-orders will start a week before sales on the 13th, with sequential deliveries starting on the 19th and pre-order quantities being opened from the 20th.’,
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, ‘Although the domestic release price is known to be under final negotiation, with reports indicating that the selling price in the U.S. will increase by about 100 dollars depending on the model, it is anticipated that the domestic selling price will increase by at least around 10%.’,
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, ‘More specifically, it can be seen as raising the base storage capacity of the premium models and changing the lowest-priced model, as recent TrendForce reports suggest that both the high-end iPhone 16 Pro and iPhone 16 Pro Max are expected to start with a 256-gigabyte (GB) storage model without the 128GB model. Last year, the lowest-priced model of the iPhone 15 Pro started with 128GB capacity at 999 dollars (about 134,000 won), and the 256GB model was priced at 1099 dollars (about 147,000 won). Therefore, if the iPhone 16 Pro starts selling from the 256GB model, it is expected to start at a minimum of 1099 dollars.’,
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, ‘Counterpoint Research believes that a price increase is inevitable for Apple to offset the cost of Apple’s AI feature, Apple Intelligence Service. There is also speculation that a 2-terabyte (TB) model will be introduced, with expectations that there will be no 128GB model. If the 2TB model is released, the selling price is expected to be unprecedented.’,
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, ‘While detailed information is being kept under wraps by the industry, major dealers are already displaying print materials announcing pre-orders and competing. Some online mobile shopping malls are publicly announcing pre-order dates on the 13th, activations on the 20th, and offering benefits such as additional discounts on device prices, extra rewards for used phones, besides basic gifts.’,
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, ‘However, whether there will be large-scale marketing efforts on the part of mobile carriers as before remains uncertain. After several major events, it was understood that marketing efforts at the telecom level were not as effective. It is also a factor that high-priced rate plans are not used relatively often by the main customer base of the iPhone, who are in their teens to thirties.’,
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, ‘An industry official said, “The exact official pre-order schedule and more will be known after the 10th,” and predicted, “Since the release is not far away, the distribution network is likely preparing in advance, but it will be difficult to have extensive marketing without Apple burdening handset subsidies.”‘,
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, ‘Meanwhile, the Apple iPhone 16 is expected to be the first iPhone designed with AI features in mind from the design stage. The iPhone 16 series is expected to be equipped with Apple’s latest chip, A18, and the iOS 18.1 version including Apple Intelligence functions is expected to be updated in mid-October after release. While Apple is including Korea as the first launch country, it is making efforts in the Korean market, such as introducing the ‘Find My’ service that can track the position of Apple devices like the iPhone and AirPods in Korea in the first quarter of next year.’,
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