54% in Seocho, 44% in Mapo, 43% in Seongdong: High-value transactions concentrated in key areas
Record prices also emerging in Bundang and Gwacheon in the Seoul metropolitan area… noticeable ‘temperature difference’ in the outskirts,
Apartment complexes viewed from Namsan, Jung-gu, Seoul. 2025.10.19/News1 ⓒ News1 Kim Jin-hwan,
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, ‘(Seoul=News1) Reporter Yoon Joo-hyun reports that the number of record-high transactions in Seoul’s apartment market surged in September. The upward trend was notably pronounced in key areas of the Han River belt, such as the three districts of Gangnam (Gangnam, Seocho, and Songpa) and Ma-Yong-Seong (Mapo, Yongsan, and Seongdong).’,
, ‘ The government’s recently announced October 15 Real Estate Measures are interpreted as a preemptive response to such price pressures.’,
, ‘According to the real estate platform Zigbang on the 20th, the proportion of record-high apartment transactions in Seoul was 24% in September, a 2 percentage-point increase from 22% in June.’,
, ‘Even within Seoul, the upward trend was evident mainly in regulated areas and central locations. The proportion of record-high transactions in Seocho-gu was the highest at 54%, followed by Gangnam-gu (42%), Yongsan-gu (35%), and Songpa-gu (32%).’,
, ‘Similar trends were quickly noted in newly designated regulatory areas such as Mapo-gu (44%), Seongdong-gu (43%), Gwangjin-gu (50%), Dongjak-gu (36%), and Gangdong-gu (37%).’,
, ‘Even in non-regulated areas, some upward trends were noted. The proportion of record-high transactions expanded in middle-ground areas like Yeongdeungpo-gu (29%), Yangcheon-gu (28%), and Seodaemun-gu (24%), while outer areas such as Nowon, Dobong, and Geumcheon remained in single digits.’,
, ‘In Gyeonggi Province as well, the upward trend continued mainly in areas with good access to Gangnam, such as Gwacheon (57%), Seongnam Bundang-gu (43%), and Hanam (11%). However, the increase was limited in non-regulated areas not affected by the October 15 measures.’,
, ‘A representative from Zigbang explained, “The temperature difference between regulated and non-regulated areas seems to form the basis for setting policy boundaries,” adding, “The adjustment took into account not only price levels but also transaction flows, demand movement routes, and the potential spread of sentiment.”‘,
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, ‘■ October 15 Real Estate Measures’,
, ‘These comprehensive real estate measures announced on October 15 were drafted to mitigate the surge in housing prices and rental anxieties. They include designating all of Seoul and major areas in Gyeonggi Province as speculative overheating zones, areas subject to adjustment, and land transaction permission zones, alongside strengthening loan regulations, normalizing taxation, and bolstering supply foundations.’,
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