“The competition surrounding ‘Dubai chocolate’ is fierce among convenience stores.”
“Convenience store CU announced that all 200,000 initial quantities of Dubai-style chocolate released on the 6th were sold out within a day.”
“Dubai-style chocolate is filled with a mixture of Middle Eastern thin sheets called ‘kadaif’ and pistachio cream inside the chocolate.”
“Food influencer Maria Behara from the United Arab Emirates garnered attention by posting a video of herself eating Dubai chocolate, which recorded 65 million views.”
“GS25, Seven Eleven, and Emart 24 are also planning to release Dubai chocolate at the end of this month.”
“CU, the first to release it, stated that ‘some customers even made reservations at the store.'”
“As Dubai chocolate is difficult to obtain even locally, CU collaborated with the domestic small business manufacturer Montreux and produced the product.”
“Instead of using hard-to-obtain kadaif, they utilized Korean-style dried noodles and pistachio powder.”