New ID Expands ‘FAST Commerce’ through Global FAST Channels
Collaboration with KOBACO for Global Commerce Expansion
Hyundai Home Shopping Already in Service, Only IPTV Regulated, ‘[Edaily Reporter Kim Hyun-ah] New ID (CEO Park Joon-kyung) is rapidly expanding its ‘FAST Commerce’ business through global FAST (Free Ad-supported Streaming TV) channels, accelerating the revenue growth of domestic companies overseas. FAST is an ad-supported free streaming service available on smart TVs.’,
,
, IPTV and FAST provide identical content services from a user perspective, from menu composition to operating real-time channels and home shopping.’,
,
, Collaboration with KOBACO for Global Commerce Expansion,
,
, ‘New ID operates over 95% of FAST channels worldwide, offering Korean companies the opportunity to directly advertise to global viewers.’,
,
, ‘Recently, in collaboration with KOBACO (Korea Broadcast Advertising Corporation), they presented a new model to open the global advertising market for domestic companies seeking to expand overseas.’,
,
, ‘The first partner selected is the vegan beauty brand ‘FULLY’. FULLY is launching an ad campaign targeted at 1.5 million local viewers through platforms such as Samsung TV Plus, LG Channels, TCL+, and BINGE Korea, to raise its recognition in the North American market.’,
,
, ‘Following its success on Amazon last year, FULLY is projected to grow further through this campaign, especially by implementing viral marketing in cooperation with local influencers using clean beauty products such as the ‘Green Tomato Clay Mask Cleanser,’ ‘Green Tomato Cream,’ and ‘Rice Dough Modeling Mask.’’,
,
, ‘New ID provides a unique advertising inventory connecting domestic companies with audiences across North America, Europe, Latin America, and Australia, leveraging its extensive global network and targeting technology.’,
,
, ‘Especially on FAST platforms, they achieve an ad completion rate of over 85%, maximizing overseas marketing effects through shoppable ad solutions that enable real-time QR purchases. Kim Jo-han, Executive Director at New ID, stated, “Starting from the second quarter, we plan to expand our ad inventory through local channels operated by global platforms and broaden our target to include not only K-content fandom but also major channel viewers in each country.”’,
,
,
|
Hyundai Home Shopping Already in Service, Only IPTV Regulated,
,
, ‘Meanwhile, ad-supported free streaming service (FAST) is rapidly expanding, and Samsung TV Plus has intensified concerns for paid broadcasting by actively incorporating TV home shopping. Samsung TV Plus includes Hyundai Home Shopping and Data Home Shopping (T-commerce) providing real-time broadcasts alongside home shopping services.’,
,
, ‘FAST platforms are not subject to broadcast-related regulations, allowing free broadcasting of home shopping channels. For instance, Hyundai Home Shopping broadcasts its T-commerce channel occupying the entire screen without adhering to existing Ministry of Science and ICT regulations.’,
,
, ‘The presence of TV home shopping on FAST is expected to increase. As traditional TV revenue declines, TV shopping companies are considering FAST entry to expand their channels.’,
,
, ‘However, the paid broadcasting sector, particularly IPTV, is facing unequal competition due to regulatory disparities between FAST and OTT services. While FAST and OTT provide content freely without much regulation, IPTV is subject to regulations under the Electric Communications Business Act, Broadcasting Act, and IPTV Act, making service innovation challenging. Consequently, the IPTV sector is demanding hybrid broadcasting that combines paid broadcasting and FAST channels.’,
,
, ‘Experts suggest that the Ministry of Science and ICT should permit hybrid broadcasting to strengthen the competitiveness of the paid broadcasting market.’,
,
,