The Korea Communications Commission (KCC) has issued a warning against false and exaggerated advertising and inflated subsidies, highlighting the need for caution among users ahead of the release of Samsung Electronics’ Galaxy S25 series next month.
On the 23rd, the KCC advised caution against deceptive sales practices in anticipation of pre-orders for the Galaxy S25. Concerns have been raised about potential increases in illegal and irregular sales practices, particularly via online and social network service channels, focusing on hotspots known as “holy sites,” which claim to offer the latest smartphones at lower prices around new device launches.
Key examples of potential user harm include sales through false, exaggerated, or misleading ads such as those claiming devices are “free,” deceptive explanations leading consumers to mistake unrelated discounts for subsidies, failures to fulfill promises of unofficial financial incentives like refunds or compensation, and pressure to subscribe to specific expensive plans or additional services.
To prevent falling victim, users should carefully check conditions such as significant discounts and any outstanding installment payments. If something is unclear, they should request further explanations. Those who experience harm during device purchases or telecommunication service sign-ups can seek assistance through their carrier’s customer service centers (114) or report unfair mobile transaction practices to the Korea Information & Communication Promotion Association (https://www.cleanict.or.kr).
Additionally, on the same day, the KCC hosted a meeting with telecom operators and manufacturers to discuss the future course of action following the repeal of the Mobile Device Distribution Improvement Act (often called the “Dantong Act”).
Participants discussed the need for improved market self-monitoring and the establishment of policies to foster a healthy mobile device distribution environment, aiming to ensure fair competition and user protection post-repeal. They agreed to collaborate with the government and industry to develop concrete measures.
Acting KCC Chairman Kim Tae-kyu stated, “We will swiftly implement follow-up measures to reflect the effects of the Dantong Act’s repeal in the market, striving to activate subsidy competition. Moreover, we will strengthen market monitoring during new semesters and device release periods to prevent user harm during the transitional phase of the system change.”