[OSEN=Reporter Park So-young] Singer G-DRAGON has been selected as the new face of Hana Financial Group.
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On the 13th, Galaxy Corporation announced, “G-DRAGON has recently been chosen as the new model for Hana Financial Group,” and stated, “We are very excited about the opportunity to try new and unprecedented approaches in advertising and marketing, thanks to our partnership with Hana Financial Group, known for its innovative and intriguing marketing beyond the financial sector.”
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Previously, G-DRAGON piqued curiosity by posting a nail art image on his personal social media at 11:11 on January 11th, emphasizing the meaning of ‘one.’ From the very first content, he drew attention with a groundbreaking marketing effort not typically seen in the financial sector. Interest is particularly high in the new advertising and marketing strategies he will showcase through his partnership with Hana Financial Group.
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Meanwhile, G-DRAGON released a digital single ‘POWER’ in October last year after 7 years and 4 months, followed by the release of a new song ‘HOME SWEET HOME’ with fellow BIGBANG members Taeyang and Daesung in November, creating a global sensation.
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Most notably, ‘HOME SWEET HOME’ topped the weekly charts on major domestic music sites like Melon and Genie immediately upon release, maintaining the top position for 6 consecutive weeks (from the 4th week of November to the 5th week of December) and eventually reaching number one on the monthly charts for December 2024. Moreover, as of the 12th, it continues to hold the number one spot on real-time and daily charts, solidifying its position as a dominant digital track.
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In addition, G-DRAGON garnered attention with performances at the ‘2024 MAMA Awards’ and the ‘2024 SBS Gayo Daejeon.’ Despite having no other music show activities, he continued to achieve number one on SBS ‘Inkigayo,’ showcasing his unmatched prominence as the K-POP KING.
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