Written by 11:08 AM Tech

“From water festivals to music festivals”… KT strengthens on-site communication events

“160,000 People Gathered”… ‘KT Water Festival’ Concludes on the 18th
Music and Culture Festival at Jara Island, Gapyeong on the 31st
Featuring 14 Teams Including Yoon Jong Shin, Jeokjae, Kim Yuna, Park Myung Soo, YB
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KT Water Festival/Photo=Provided by KT

KT Water Festival/Photo=Provided by KT,
, ‘KT announced on the 22nd that they are expanding brand marketing events that communicate with subscribers on-site.’,
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, “KT concluded the ‘KT Water Festival’ on the 18th and is scheduled to hold the ‘KT Boyaji Two Jara Island Festival’ on the 31st.”,
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, ‘KT’s water festival, held by the KT Wiz, the group’s professional baseball team, is a representative event for fans. The Water Festival combines water play and baseball cheering at the baseball stadium.’,
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, ‘A KT official explained, “Starting in 2015, the newly founded KT Wiz held the Water Festival, which combined summer water play and baseball viewing, with the goal of creating fans based on a leading and differentiated cheering culture.” ‘,
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, ‘This year’s Water Festival took place from the 16th of last month to the 18th of this month, consisting of a total of 15 games, making it the longest and largest event among the 10 domestic clubs. During the Water Festival, a total of 160,000 spectators gathered.’,
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, “At the KT Water Festival, when the player hits a home run, base hit, or scores in the game following the lineup song of KT Wiz ‘Starting Now’, the player launches water cannons, tornado sprinklers, high-pressure water guns, and sprinklers.”,
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, ‘In addition, rapper Changmo, KT Sonicboom’s Ha Yoon Gi and Moon Jung Hyun, and 2024 Paris Olympics shooting silver medalist Park Ha Jun were featured in the opening lineup.’,
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, “This year, a short-form content with the theme of enjoying the Water Festival with influencer ‘Han Sal Chai’ reached 1.97 million views, and during the event period, Instagram buzz related to the Water Festival reached 62,000 posts.”,
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, ‘Kim Min Hyuk, a KT Wiz player who hit a walk-off home run on the last day of the Water Festival game, said, “Because KT is the originator, players also take pride in the Water Festival.”‘,
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KT 'Boyaji Two Jara Island' Festival Poster/Photo=Provided by KT

KT ‘Boyaji Two Jara Island’ Festival Poster/Photo=Provided by KT,
, ‘The Boyaji Two Jara Island Festival scheduled for the 31st is a music and culture festival planned by KT and has been held since 2015, similar to the Water Festival.’,
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, ‘This year, on the first day, 7 teams including Yoon Jong Shin, Kim Yuna, Park Jung Hyun, Jeokjae, and Touch’d will participate, and on the second day, 7 teams including YB, Kim Bum Soo, Park Myung Soo, HYNN, and QWER will participate, totaling 14 teams.’,
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, ‘KT expects over 60,000 visitors over the two days at this year’s Boyaji Two Jara Island Festival.’,
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, “At this event, KT prepared an F&B zone with abundant food options such as GS25, Kamatchitongdak, and Cheongnyeon Food Truck, along with previews of KT’s internet TV service ‘Genie TV,’ Milly’s Library reading platform, and the upcoming KT Hongdae Ad Shop renovation in the form of ‘KT Lee Kang In Fan Store.'”,
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, ‘An official from KT explained, “Through this event, we aim to provide customers with a positive experience of the KT brand and enhance a youthful and dynamic corporate image,” and stated, “We can promote KT Group campaigns and major products by directly meeting and communicating with 20,000 to 30,000 people offline, providing various enjoyable activities and interesting contents.”‘,
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