[Herald Economy = Reporter Choi Eun-ji] Dong Wha Pharm’s Vietnamese pharmacy chain subsidiary, ‘Jung Sun Pharma,’ announced the opening of its first collaboration store combining a pharmacy and convenience store with GS25 Vietnam (headed by Choi Geum-seong) in Tien Giang Province, Vietnam.
The two companies successfully completed the opening ceremony of the first collaboration store in Go Cong City, Tien Giang Province, Vietnam, on March 10.
Jung Sun Pharma has entered the GS25 convenience store with a shop-in-shop format, selling prescription and over-the-counter medicines, health functional foods, and cosmetics. Key products include Dong Wha Pharm’s beverage products such as ‘Gasehwal(Hwal)’ and ‘Red Ginseng Gold,’ as well as glucosamine, vitamins, calcium supplements, immune-boosting products, and collagen products.
Additionally, various marketing events and free health consulting services by professional pharmacists will be conducted to provide customers with a more convenient and valuable shopping experience, aiming to lead new consumer trends. Both companies plan to open more than 10 stores in major cities in Vietnam this year.
Previously, Jung Sun Pharma and GS25 had signed a strategic business agreement (MOU) on January 20 for the joint development and business cooperation of pharmacy and convenience store distribution chains.
Since the agreement, the two companies have been collaborating on ▷developing a collaboration store with a shop-in-shop model, ▷expanding brand awareness through marketing collaboration, ▷establishing a professional image by providing health consulting services by professional pharmacists within shopping spaces, and ▷expanding a portfolio of high-quality healthcare and beauty products such as prescription medicines, over-the-counter medicines, and health functional foods.
No Woong-ho, head of Dong Wha Pharm’s Vietnamese subsidiary, said, “The collaboration store with GS25 Vietnam is a case that keeps up with the differentiated distribution trend that satisfies both healthcare and convenience,” and added, “Through this cooperation, Vietnamese customers will be able to purchase essential medicines and health functional foods more easily.”
In August 2023, Dong Wha Pharm acquired ‘Jung Sun Pharma,’ a company operating a pharmacy chain in Vietnam, to actively expand into the Southeast Asian pharmaceutical and beauty market. By November 2024, they are strengthening their presence in the Vietnamese market with plans to open their 200th branch, and they aim to expand to more than 400 stores by 2026.