Global Tire Program Division in Korea by August 2026
Providing Customer-Centric Solutions Across Asia-Pacific Continental selected as the ‘Preferred Partner’ for the tire segment by Mercedes-Benz Korea. [Provided by Continental]
[Herald Economy=Reporter Kim Sung-woo] The global technology company Continental announced on the 22nd that it has been newly selected as the ‘Preferred Partner’ for the Mercedes-Benz Global Aftersales Tire Program in Korea.
With this selection, Continental Tire Korea will be listed as the ‘Preferred Partner’ of Mercedes-Benz until August 2026, marking the first time since 2018. Besides Korea, Continental Tire continues its partnership with Mercedes-Benz in Japan, Malaysia, India, and China.
Continental Tire focuses on creating synergy with its partner companies by providing products with the best fit and excellent after-sales service. In terms of products, it supplies the MO (Mercedes Original) product line that meets the strict requirements and standards optimized for each vehicle model. It provides high-safety tires like the ‘SportContact 6’, ‘EcoContact 6’, ‘EcoContact 6Q’, ‘PremiumContact 6’, and ‘SportContact 7’, covering Mercedes-Benz’s portfolio from the A-Class to the GLS-Class.
Dalibor Kalina, Head of Continental Replacement Tire Division Asia-Pacific, stated, “Customer’s high standards and challenges are Continental’s driving force. Our association with a prestigious premium brand proves Continental’s unique technical capabilities and efforts to achieve the business goals of our clients.”