Introducing 2 new temple-style products and expanding the product line
Events including special promotions to celebrate Buddha’s Day, “[Edaily Hanjeon Jin Reporter] CJ CheilJedang (097950) is collaborating with Jogye Order to introduce temple-style new products.”,
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, ‘CJ CheilJedang announced on the 10th that it will release two new products, ‘Temple-style Red Bean Porridge’ and ‘Quail Pepper Plant-based Jangjorim’, which were jointly developed with Doban HC, a business holding company of the Jogye Order, a Korean Buddhist sect. As part of the business agreement (MOU) for the joint production of temple food signed with Doban HC last year, this is the second collaboration following the ‘Temple-style King Mandu.”,
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, ‘The new ‘Temple-style Red Bean Porridge’ contains five grains (red beans, brown rice, foxtail millet, glutinous barley, and glutinous rice) unlike normal red bean porridge. In Buddhism, red beans have cultural significance in bringing good fortune and dispelling bad luck.’,
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, ‘CJ CheilJedang explained that they captured the natural savory taste of grains, the aroma of red beans, and diverse textures based on advice from monks. It is characterized by a mild and mellow taste without added sugar.’,
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, ‘The ‘Quail Pepper Plant-based Jangjorim’ is a plant-based jangjorim made with vegetable ingredients. Reflecting the spirit of respecting life in Buddhism, it utilizes CJ CheilJedang’s independently developed plant-based protein for a meaty flavor and chewy texture.’,
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, ‘To commemorate the launch of these new products, CJ CheilJedang will hold a ‘Temple-style Red Bean Porridge’ launch event on May 12th in the vicinity of Jogyesa Temple, offering tasting and on-site sales. The new products will also be promoted through special events on CJ CheilJedang’s official mall, CJ The Market, and other online shopping malls.’,
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, ‘A CJ CheilJedang official stated, “Based on CJ CheilJedang’s differentiated technology, we will continue to present a variety of temple-style products to allow people to easily enjoy temple food and culture, representative of Korea’s vegetarian culture, in their daily lives.””‘,
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