First Launch Model: Compact SUV ‘ATTO3’
Price per Trim: 31.5 million to 33 million KRW
“With Maximum Subsidy, Available in the 20 million KRW Range”
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‘ Chinese electric vehicle manufacturer BYD officially entered the Korean market on the 16th. BYD’s first launch model is the ‘ATTO3′, with a selling price in the low 30 million KRW range. It’s expected that, with maximum electric vehicle subsidies, the base trim can be purchased in the 20 million KRW range. Vehicle deliveries will begin in mid-next month.’,
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, ‘Joe In-cheol, head of BYD Korea’s passenger car division, said, “As it’s our first year introducing our passenger brand to the Korean market, we tried to set an optimized price so that more consumers can experience BYD electric cars without burden.”‘,
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, ‘The ATTO3 is a flagship SUV model that has sold over 1 million units in 72 countries across Asia, Europe, South America, Australia, and Africa since its launch in 2022.’,
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, ‘The ATTO3 is available in two trims: basic and plus. The sale price is 31.5 million KRW for the basic and 33 million KRW for the plus. Although the amount of government subsidy is not determined, it is expected to receive less subsidy than domestic electric vehicles due to its proprietary Blade Battery, based on lithium iron phosphate (LFP) technology.’,
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, ‘According to the Ministry of Environment, the subsidy for electric vehicle purchases this year is up to 5.8 million KRW, subject to meeting certain criteria, including vehicle price (below 53 million KRW), battery performance, and safety standards. While imported cars equipped with LFP batteries, which are cheaper but have shorter ranges, receive less subsidy, domestic cars with nickel cobalt manganese (NCM) batteries, which offer longer ranges, receive more subsidy.’,
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, ‘Joe stated, “The finalized subsidy amount is expected to be available around the time the vehicle is delivered to customers next month,” adding, “Internally, we expect a subsidy of over 1.5 million KRW to be set, allowing for the base trim to be purchased in the high 20 million KRW range.”‘,
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Joe In-cheol, head of BYD Korea’s passenger car division, introduces the vehicle during the BYD passenger brand launch media showcase held at the Sang Sang Platform in Jung-gu, Incheon, on the 16th. /News1,
, ‘ The domestic launch price of the ATTO3 is relatively cheaper compared to the European and Asian markets. The ATTO3 is sold for 119,800 RMB (about 23.7 million KRW) in China, and in Germany and Japan, where it launched before Korea, it is sold in the 50 million and 40 million KRW range, respectively.’,
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, ‘Joe said, “Given that Korean consumers have high standards, we were very considerate in the pricing process. The headquarters also specially considered the Korean market so that as many consumers as possible can experience BYD and the ATTO3.”‘,
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, ‘Following the ATTO3, BYD plans to release the mid-size sedan ‘SEAL’ and mid-size SUV ‘SEALION7′ in the second half of this year. Although BYD did not mention specific sales targets, it is known that they have set a goal of about 10,000 units for this year.’,
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