[OSEN=Reporter Jang Woo-young] Cha Eun-woo’s younger brother, a member of the group Astro, appeared on stage as an AI expert at a conference.
,
Cha Eun-woo’s brother, Lee Dong-hwi, gave a lecture with Unbound Lab CEO Yong-min Jo at the ‘AI Summit Seoul & Expo 2025’ held on the 10th, under the theme ‘AI Recipe: Evolving the AI Created for My Brother into a Brand Verification Tool’.
,
Lee Dong-hwi is known to have given a lecture on the AI data crawling model, which is a hot topic in the entertainment industry. The AI data crawling model is a technology that automatically collects and extracts data from websites and converts it so that AI models can use it immediately.
,
The AI summit Seoul’s session introduction page stated, “Researcher Lee Dong-hwi is involved in AIX Bolt-On and roll-up specialized investment projects at Unbound Lab’s investment team, providing research and advisory for various companies’ AIX projects. He has led marketing projects at CJ CheilJedang and Fontel as a media major.”
,
Lee Dong-hwi is known to have explored the efficiency of using AI to solve niche management problems in various industries by utilizing diverse combinations of foundation models, and he discussed the application of this work as a brand verification engine. The “AI for My Brother” experiment, which started as a personal motivation, expanded into a product direction that can be used for venture investment and corporate advisory, a case that he shared.
,
Lee Dong-hwi, known as Cha Eun-woo’s brother, is a graduate of Fudan University in China, and after working at a well-known domestic advertising company, he joined Unbound Lab. He made a brief appearance on tvN’s ‘You Quiz on the Block’ last June and caught attention, and he also appeared in tvN entertainment show ‘Finland Three Rooms’ in December last year, where he became a topic of interest. /[email protected]