After 7 months… ‘Coupang Wow Card’ surpasses 500,000 cards

KB Card: “Recruitment in April, 3.7 times higher than the first month”… 94% of members ‘use it every month’,

Provided by KB Kookmin Card,
, “KB Kookmin Card, in collaboration with Coupang, surpassed 500,000 accumulated cards in just 7 months since the launch of ‘Coupang Wow Card’ last year.”,
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, “According to KB Kookmin Card on the 12th, the recruitment volume in April is expected to grow by 3.7 times compared to the first month of release, and it is projected to exceed 1 million issuances by the end of the year.”,
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, ‘There has also been a significant increase in usage. An analysis of the usage patterns of members who have issued this card since October last year revealed that 94% of the members used this card every month. The monthly average number of Coupang transactions of cardholders was 2.5 times higher than non-cardholders.’,
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, ‘Despite being a card specialized for Coupang, usage in other areas has been consistent. In March, the number of transactions in daily life areas grew by more than 4 times compared to December last year. Convenience stores, e-commerce PG, supermarkets, Korean restaurants, and coffee shops were the top categories.’,
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, “The reason for the popularity of this card is attributed to its ‘strong benefits’. Without any conditions from the previous month, up to 52,000 won can be accumulated monthly. It also provides a set of 4 discount coupons for movies and concessions at Lotte Cinema until October through a partnership.”,
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, ‘A KB Kookmin Card official stated, “The quick approval system that allows for application without interruption during shopping and approval within 5 minutes has also contributed to this success.”‘,
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