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정관장 광고 10일만에 1000만뷰 돌파
55∼64세 여성 이용자가 38.5%…35~44세 남성도 24.6%
최근 8일간 구매 건수 작년 동기 대비 25% 증가[Edaily Reporter Hee-na Oh] The advertisement video for CheongKwanJang featuring singer Lim Young-woong surpassed 10 million views in just 10 days since its release.
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The KGC Ginseng Corporation revealed on the 5th that the advertisement video featuring the new model Lim Young-woong was released on the 24th of last month at 8 a.m. and exceeded 10 million views as of the morning of the 4th.
According to the Ginseng Corporation, the two episodes of the ‘Stay healthy and happy’ series, released as YouTube Shorts videos, also became a hot topic.
The analysis of the viewers of the Lim Young-woong advertisement showed that the highest percentage came from female users aged 55-64, at 38.5%.
One notable point is that male users aged 35-44 accounted for 24.6%, following closely behind, according to the analysis by the Ginseng Corporation.
Lim Young-woong’s popularity continues with the CheongKwanJang Family Month promotion.
During the 8 days from the start of the promotion on the 24th of last month until the 1st of this month, 20,000 new members joined CheongKwanJang Members. This marks a 72% increase compared to the Family Month promotion last year. As consumers looking for not only CheongKwanJang’s staple product, HongSamJeong, but also products like CheonNok, Everytime, and HongSamTon, increased, the number of purchases in the 8-day period increased by 25% compared to the same period last year.
The most popular product among new customers was HongSamJeong, a 100% concentrated red ginseng product.
The Ginseng Corporation will conduct a promotion until the 17th, offering Lim Young-woong special goods to customers who purchase CheongKwanJang products, regardless of the amount spent. The special goods set consists of two items: a photo card with Lim Young-woong’s handwritten message and a bromide showing him smiling holding a bouquet of flowers.