**Launching 8 New Products in Korea… “Strengthening Distribution and Services”**
**Johnny Wu, President of Xiaomi Korea**
[Image provided by Xiaomi Korea. Resale and database storage prohibited]
(Seoul = Yonhap News) Reporter Park Hyung-bin – Xiaomi Korea has unveiled eight new products, including the flagship smartphone ‘Xiaomi 15T Pro’, as well as tablets, wearables, and household appliances.
Xiaomi Korea held a media conference at the Pullman Ambassador Seoul Eastfall Hotel in Gwangjin-gu, Seoul, announcing its new product lineup and market strategy for Korea.
The ‘Xiaomi 15T Pro’, newly introduced, is being launched in Korea as one of the first release countries for the first time since its global expansion. The company aims to strengthen its premium brand position by using Korea as a strategic base.
The new smartphone features the largest AMOLED display among Xiaomi smartphones at 6.83 inches and incorporates a triple camera system co-developed with Leica.
The design features a 1.5mm ultra-slim bezel, an integrated fiberglass back, and an aluminum alloy frame, combining durability with elegance. It has a thickness of 7.96mm, weighs 210g, and includes a 5,500mAh battery. It is available in three colors: black, gray, and mocha gold.
The retail price is 849,970 KRW for the 12GB+256GB model and 899,800 KRW for the 12GB+512GB model.
Xiaomi’s first flagship mini tablet, the ‘Xiaomi Pad Mini’, was also revealed.
With an 8.8-inch display and weighing 326g, it is available in gray and purple colors. It supports various AI tools such as voice recognition, translation, and drawing, based on its proprietary ‘HyperAI’, and includes Google’s ‘Gemini’ and ‘Circle to Search’ features.
New wearable products were also unveiled, including the smart watch ‘Xiaomi Watch S4 41mm’, wireless earphones ‘Xiaomi OpenWear Stereo Pro’, and the smart band ‘Xiaomi Smart Band 10 Glimmer Edition’.
For household appliances, new products include the robot vacuum ‘5 Series’, which supports a suction power of up to 20,000 Pa, and the ‘Smart Camera C701’ with 4K UHD resolution.
The robot vacuum is equipped with AI-based intelligent cleaning features and a smart lifting radar, allowing it to clean under furniture lower than 9.5cm, and can operate continuously for up to 140 minutes.
Plans to expand service networks were also announced. Xiaomi Korea will open an ‘Exclusive Service Center’ (ESC) on Hangang-daero, Yongsan-gu, Seoul next month, providing in-person and courier repairs for all products.
Additionally, in addition to the IFC Mall in Yeouido, offline stores will be newly opened on the 27th at NC Eastfall in Gwangjin-gu and Wonlo Grove in Gangseo-gu.
Johnny Wu, President of Xiaomi Korea, stated at the press conference that the focus would be on strengthening partnerships with local companies in Korea.
He said, “We plan to further expand our offline presence in cooperation with Hyundai Department Store and are discussing a partnership with T-money in the mobile payment sector,” adding, “We are working to implement this not only in mobile but also in wearable devices.”
President Johnny Wu emphasized, “We will continue to provide high-quality products at reasonable prices to expand the choices of Korean consumers,” stating, “We will continue to innovate so that customers can trust the brand throughout the entire process of using Xiaomi products.”