Tving teams up with Disney this time… Joining forces to challenge Netflix’s dominance

TiViN, Disney+, and Wavve Form a Triangular Alliance with ‘3-Pack’ Product
Solidifying Position as South Korea’s Representative OTT and Expanding Influence
Offering Diverse Domestic and International Content to Enhance User Experience, ‘Local online video service (OTT) TiViN has partnered with global platform Disney+ to introduce the country’s first three-party OTT bundled product. Attention is focused on whether this partnership can challenge Netflix’s dominance as the number one player.’,
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, “TiViN announced on the 18th that it has collaborated with Disney+ to launch a ‘3-Pack’ that allows users to access all three platforms—TiViN, Disney+, and Wavve—through a single subscription. Prior to this, TiViN introduced a ‘Double Pass’ pricing plan with Wavve last June.”,
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, ‘This bundled product launch is part of a strategic partnership with Disney Korea, marking a new endeavor to integrate a global OTT with a local platform while allowing simultaneous viewing of three OTTs. TiViN aims to enhance benefits for domestic users and foster mutual growth in the domestic OTT market to improve user experience.’,
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, ‘The new bundled product is priced at 21,500 KRW per month for access to TiViN, Disney+, and Wavve based on the standard plan. If only TiViN and Disney+ are accessed, the cost is 18,000 KRW per month. A TiViN representative stated, “It is up to 37% cheaper compared to subscribing to each platform’s standard plan separately.”‘,
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, ‘TiViN’s strategy is to reduce the financial burden of OTT subscriptions while securing content competitiveness to expand its platform’s influence. Through this bundle, users can enjoy TiViN’s K-content and sports content, including KBO broadcasts, alongside Disney+’s extensive library such as Pixar, Marvel, Star Wars, and National Geographic.’,
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, ‘Attention is on whether TiViN’s triangular alliance with its rich offerings can challenge Netflix, which holds a 40% user share in the domestic market. According to a survey by WiseApp-Retail, as of June, Netflix had 13.93 million users, holding a 40% market share, followed by Coupang Play (21%), TiViN (17%), Wavve (7%), and Disney+ (6%).’,
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, ‘Choi Ju-hee, CEO of TiViN, said, “Combining strong K-content with Disney’s premium content offers a reasonable service to domestic users. We will continue bold and innovative challenges to deliver more joy and inspiration to our users.”‘,
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, ‘Tony Zameczkowski, Executive Vice President of the Direct-to-Consumer business for The Walt Disney Company in Asia Pacific, said, “This collaboration is a bold step for Disney+ and a core part of our regional strategy. We hope to set a new standard for cross-border collaboration within the industry.” Kim So-yeon, CEO of Disney Korea, added, “We expect this partnership to be a ‘game changer’ in the Korean streaming market, and we plan to create meaningful opportunities considering various needs.”‘,
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, ‘Meanwhile, TiViN plans to solidify its position as a key player in the K-OTT space and expand its global footprint beyond Japan and the Asia-Pacific to the United States, Latin America, and other global markets.’,
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