TV Ad Index: Applying AI for In-Depth Analysis,
(Provided by KT),
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, “(Seoul=News1) Reporter Yang Sae-rom = KT (030200) announced on the 21st that it has partnered with data platform company IGAWorks (438340) to launch a TV advertising effectiveness analysis solution called ‘TV AD INDEX’.”,
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, “TV Ad Index utilizes the 9.5 million set-top box data from Genie TV and the 43 million mobile audience data owned by IGAWorks to precisely analyze TV advertising performance.”,
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, “It overcomes the limitations of the existing 4,000-household panel survey method, focusing on accurately measuring actual ad exposure.”,
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, “By applying artificial intelligence (AI) technology, it provides in-depth analysis of viewers’ consumption behavior, purchasing tendencies, and actual association with brands.”,
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, “This allows advertisers to determine if viewers who saw the ads actually purchased the product, are active in the relevant categories, or belong to the key customer group driving high-value product consumption.”,
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, “Additionally, it evaluates the efficiency of 71 major channels and programs to propose the most effective advertising strategies. According to KT, it helps select the optimal model based on exposure and performance data of the appearing models.”