Written by 11:04 AM Tech

SKT supports the Paris Olympic team with AI technology.

Event with representative athletes, AI profile shooting, etc. ahead of the opening of the Olympic games on the 24th
Gifts such as mobile gift cards provided through drawings
, ‘[Edaily Choi Yeon-du Reporter] SK Telecom (017670)(SKT) announced on the 22nd that it will support the Korean national team for the upcoming ‘2024 Paris Olympics’ opening on the 24th and showcase events and digital content to wish for their success.’,
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SKT AI Dot AI Photo Event Poster (Photo=SKT)

, ‘Firstly, an event where participants can take photos with ‘Team SK’ athletes through the AI photo service in the AI personal assistant application (app) AI Dot will be held. Participants can take couple or group profile photos with national athletes they want to support, such as Hwang Sun-woo (swimming), Park Hye-jung (weightlifting), and Oh Sang-wook (fencing).’,
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, ‘By uploading the completed profile photos on social media, participants can receive generous gifts such as chicken, pizza, and mobile gift cards from a delivery app (Baemin). For the duration of the Olympic games, 100 winners will be announced each week, totaling 300 winners.’,
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, ‘In addition, by registering a support message for athletes in the AI profile photos, participants can win Shinsegae gift cards (10 winners of 100,000 won, 20 winners of 50,000 won, 30 winners of 30,000 won) through a drawing. The event period runs from the 18th of last month to the 8th of next month. More detailed information can be found on the event board in the AI Dot app.’,
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, ‘SKT also prepared an Augmented Reality (AR) event called T Torch Relay Installation Experience, where sports fans can indirectly experience the moment of the Olympic torch relay through digital torches shared on social media channels. Participants will have a chance to win prizes such as the latest smartphones and AirPods Max through a draw.’,
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, ‘Furthermore, SKT plans to release digital content featuring the Korean national team. Short-form content showcasing training scenes that have not been seen before will be sequentially revealed before each athlete’s Olympic competition schedule.’,
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, ‘Short form content utilizing athletes and T brands against the backdrop of famous locations in Paris, France where the Olympics will be held is also prepared. This digital content can be viewed on SKT’s official YouTube channel or SKT’s sports YouTube channel SK Like.’,
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, ‘Kim Hee-seop, SKT’s Communication Officer (Vice President), said, “I ask for the support of many citizens for the sweat and passion of Team Korea athletes who have put in a lot of effort for the big stage” and “Through continuous support such as sponsoring events, we will strive to create social value.”’,
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