Everland Offers 10+ Year Customers
Lunch Boxes, Picnic Sets, etc.
Record 130:1 Application Competition Last Year
Models introduce SK Telecom’s ‘Special T Forest Staycation’ held for long-term loyal customers of over 10 years. [Provided by SK Telecom]
SK Telecom gifts long-term loyal customers a ‘forest vacation’ again this year.
SK Telecom announced on the 21st that it will hold the ‘Special T Forest Staycation’ twice a year, in spring and fall, offering a day-long forest vacation at the ‘Forest Camp’ within Everland to customers who have been with them for more than 10 years.
The Special T Forest Staycation is a customer appreciation event where SK Telecom, in exclusive partnership with Everland, invites long-term loyal customers and their families to the Forest Camp for a special experience of healing and creating memories in nature.
Only invited SK Telecom customers can exclusively use the 27,000-pyeong private natural ecological experience center, Forest Camp, located in Hyangsu Mountain, Yongin City, Gyeonggi Province, for a day. Family-friendly experience programs and food are provided. Last year, the event saw a word-of-mouth spread among long-term SK Telecom customers, recording an average application competition rate of 130:1.
This year’s first Special T Forest Staycation, which began on the 19th, will be held 13 times until the 25th of next month. The event is also scheduled for the fall season in September and October.
All forest staycation participants are provided with premium lunch boxes and beverages, picnic essentials such as mats, knee blankets, wet wipes, and emergency kits, bottled water, snack sets, and children’s recreational items for a comfortable experience.
Additionally, separate experience programs are offered for adults and children. Programs for children include a bingo game to find flowers and leaves in the forest, glider flying, windmill experiences, and photo printing services. Adult customers can choose to participate in a 1-hour forest walk or a terrarium one-day class. Families with children can participate in recreational activities to strengthen family bonds through physical activities. Additionally, they can enjoy a forest library, various board game rentals, and diverse other recreational activities.
Any SK Telecom customer who has been with the company for over 10 years can apply for the Special T Forest Staycation through SK Telecom’s online platform, ‘T-world,’ and up to five people, including the applicant, can enter upon selection. SK Telecom plans to provide benefits to approximately 7,500 people throughout this year via a lottery system.
Yoon Jae-woong, SK Telecom’s Head of Marketing Strategy, said, “We want to express our gratitude by offering special times to customers who have supported SKT’s innovation and growth for a long period. We will continue to offer unique values and benefits to ensure that SKT customers feel proud.”
Earlier, in January of last year, SK Telecom launched the ‘Special T’ program offering special benefits with gratitude to long-term loyal customers.
Customers who have been with SK Telecom for over five years receive data equivalent to their number of subscription years (in units of 1GB) annually, and those with over 30 years are granted T membership VIP status regardless of their yearly payment amount.
In Special T’s first launch year, last year, various event-based benefits were offered to customers of over 10 years, including the spring and fall Special T Forest Staycation, monthly discounts on designated performance and exhibition tickets, invitations to popular pro-basketball team SK Knights’ home games in Jamsil in winter, and summer visits to SK Telecom’s future technology experience center T.um, which received positive customer responses.