Significant drop in smartphone usage among those aged 65 and older
Potential use of big data in the welfare sector, “SK Telecom (017670) announced on the 2nd that they, in collaboration with Statistics Korea and Changwon City, analyzed and disclosed the information imbalance and isolation of elderly individuals through data analysis.”,
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, “This analysis was conducted by SKT, Statistics Korea, and Changwon City with the aim of diagnosing the specific information imbalance and isolation of elderly individuals, clearly understanding related social issues, and deriving improvement measures.”,
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, “According to SKT’s analysis of ‘information imbalance among the elderly,’ it was revealed that the usage of smartphone services significantly decreases in the age group of 65 and older. In particular, for those aged 75 and above, the usage level is only around 20% of the average smartphone usage of the general population.”,
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, “Specifically, the analysis showed that the elderly use information and leisure-related services relatively often but use lifestyle convenience services such as finance and shopping less frequently. It was confirmed that the elderly experience difficulties in using transportation apps to purchase tickets or accessing financial services.”,
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, “Furthermore, the analysis of ‘isolation and seclusion among the elderly’ revealed that the isolation of low-income elderly individuals is deepening. Particularly, the usage of messenger apps like SNS and frequency of going out significantly decrease as income decreases.”,
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, “SKT projected that by establishing clear criteria for elderly isolation through this analysis, they can contribute to solving related social issues in the future.”,
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, “In this analysis, data from SKT’s smartphone usage information segmented into over 150 fields and Statistics Korea’s household and income information were utilized with anonymization. The analysis results were disclosed at the Changwon Future Forum held at the Changwon City Research Institute on the 30th of last month and are expected to be utilized as data for promoting social participation and welfare enhancement among the elderly in the future.”,
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, “Changwon City plans to improve the information education programs targeting elderly individuals in the region by incorporating content essential for daily life based on the results of this analysis. They also plan to assess the scope of elderly isolation in each administrative district and utilize it in formulating relevant policies.”,
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, “SKT plans to continue expanding cooperation with local governments nationwide based on the analysis of telecommunications data to derive insights into various social issues and contribute to the formulation of practical support policies.”,
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, “Jang Hong-seong, in charge of SKT’s Adtech CO, stated, ‘SKT has been cooperating with Statistics Korea to diagnose issues concerning marginalized populations through data.’ He also mentioned, ‘We have performed analyses such as ‘evacuation methods analysis during disasters’ and ‘analysis of the living conditions and economic crises of single-person households in Seoul,’ and we will also collaborate with welfare authorities and various local governments on the issue of information imbalance and isolation among the elderly that we analyzed this time.'”,
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