Provides highlight videos based on the TVing library
Introduces convenience features like ‘Watch Full Version’, ‘Wishlist’, and ‘Personalized Recommendations’,
TVing launches short-form service. ⓒTVing, ‘[Dailyan = Reporter Min Danbi] Korean online video service (OTT) TVing announced on the 5th that it will launch a mobile-optimized vertical short-form service in the first quarter of next year. All registered free and paid users of TVing can access this service.’,
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, ‘By selecting the newly created ‘Shorts’ tab in the TVing mobile app, users can enjoy short-form content through a mobile-optimized vertical player. One of its features is the ability to seamlessly switch between short-form and full-length dramas and variety shows within the OTT app.’,
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, ‘The short-form service offers ▲TVing original series, variety shows, documentaries ▲tvN, Mnet dramas, variety shows, educational shows ▲sports such as ‘KBO League’, ‘Pro Basketball’ using the vast TVing library. It will include highlight videos and mash-up videos that group various works by theme. In the future, the service plans to diversify by summarizing and reconfiguring existing content narratives.’,
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, ‘Features to enhance viewing convenience for users are also provided. During the short-form content viewing, tapping the ‘Watch Full Version’ button allows users to navigate to the main page of the content, and they can also make use of the ‘Wishlist’ feature.’,
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, ‘Additionally, with ‘Personalized Recommendations’ based on user content consumption patterns, users can expect a curation effect where they experience the full version in advance and discover their preferences while browsing through short-form highlights or famous scenes.’,
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, ‘The service will gradually provide functionalities such as watching series-format short-form content that is restructured based on characters or storylines of existing content on the same page, or categorizing short-form content based on categories.’,
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, ‘Furthermore, TVing aims to launch original short-form dramas and variety shows next year and is building a lineup for this purpose. It also plans to increase the variety of high-quality and original short-form content through collaborations with creators.’,
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, ‘A TVing representative stated, “We decided to launch the short-form service to provide an optimized integrated service on a single platform in response to changing media consumption trends.”’,
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