Written by 1:08 PM Tech

Naver goes all in on ‘virtual fitting’… decides to invest in image generation AI development.

Naver D2SF and ENX EN Labs announce investment
Attention on e-commerce specialized image-generating AI
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, ‘Naver has recently invested in a startup specializing in image-generating artificial intelligence (AI). The startup is currently developing an image-generating AI model tailored for e-commerce. Once this model is developed, there is potential for synergies with Naver’s own services such as shopping.’,
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, ‘According to Naver on the 8th, the startup accelerator Naver D2SF has made a new investment in the image-generating AI startup ENX EN Labs. KB Investment, and Smilegate Investment participated jointly in this investment.’,
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, ‘For ENX EN Labs, this investment marks a successful fundraising within just two months of its establishment. Naver recognized the technological value and potential of ENX EN Labs.’,
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, ‘ENX EN Labs is aggressively developing an image-generating AI model specialized in e-commerce. The model is being developed to be utilized in virtual fitting and virtual model production, among other uses. Their goal is to introduce a solution that easily generates high-quality images while preserving the design characteristics of brands in the fashion industry.’,
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, ‘ENX EN Labs is focusing on implementing design patterns and model body types into high-resolution images based on datasets they have built themselves.’,
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, ‘If this model is developed, it is expected to reduce the time and cost spent by existing fashion brands when producing lookbooks or advertising images.’,
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, ‘Currently, ENX EN Labs is conducting proof-of-concept (PoC) tests with fashion brands, domestic e-commerce platforms, and others to verify the performance of their self-developed model before introducing new technologies. Positive reactions have been reportedly received regarding the images generated recently.’,
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, ‘They plan to create collaboration cases targeting domestic and international e-commerce and advertising industries this year.’,
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, ‘The potential synergy between ENX EN Labs’ image-generating AI model and Naver is drawing attention after its development. Naver D2SF not only executes investments but also supports the creation of joint achievements, including opportunities for revenue generation with Naver.’,
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, ‘As the image-generating AI model of ENX EN Labs can be fully utilized in Naver’s shopping area, collaboration possibilities can be anticipated post-development.’,
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, ‘Jaewon Lee, CEO of ENX EN Labs, stated, “We aim to become a multimodal AI technology startup that allows anyone to easily create images and videos freely, dreaming of becoming the ‘next Adobe’ in the commercial image-generating AI industry.”‘,
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