“\”Growth Leading AX Company\” slogan
Customer and company growth through accelerated AI innovation
Hwang Hyun-sik emphasizes the importance of imagination, speed, and collaboration” – LG Uplus unveiled a new brand slogan ‘Growth Leading AX Company’ on the 19th with the aim of leading customer growth through AI transformation. The new slogan signifies accelerating innovation through AI transformation (AX) to lead customer growth and drive the company’s own growth. The existing vision of the company as a ‘digital innovation company leading enjoyable changes in customers’ daily lives’ remains unchanged.
Hwang Hyun-sik, the CEO of LG Uplus, mentioned during an online performance sharing event on the 17th that the new brand slogan was created with the intention of focusing on digital transformation (DX) using AI and leading digital innovation. He stated, “Recently, there has been a growing interest in customers in the AI and DX fields, prompting us to recognize the need to revise our communication strategy at the brand level.”
Hwang explained, “Leading customer growth means reinterpreting the vision of the company, ‘enjoyable changes in customers’ daily lives,’ in line with the present era.” He further added, “For the MZ generation customers, the most enjoyable value is growth, and for corporate customers, the biggest issue is growth. We have included the meaning of leading these aspects in the new slogan.”
He emphasized the importance of integrating AI into all areas of the company, including customer experience (CX), DX, and platforms, as key to becoming an AX company for growth. LG Uplus shared its financial performance for the first quarter of this year, along with sector-specific performance and future plans, during the event. In addition, they revealed the key tasks for the AI sector in order to grow as an AX company and unveiled a super AI strategy. Seong Jun-hyeon, LG Uplus VP in charge of AI and data products, stated, “Our goal is to apply AI to all of the company’s businesses and operations,” introducing the progress of key tasks such as AICC for customer centers, B2B AICC, AI assistants for mobile services, and business assistants for employees. LG Uplus plans to develop a specialized large-scale AI language model ‘Excigen’ in collaboration with LG AI Research Institute and apply it step by step to core AI tasks.