Thread, 1.75 million MAU in a year,
, ‘Text-based social media (SNS) ‘Thread’ by Meta has shown a high percentage of Korean users posting images. 25% of all posts in Korea included images.’,
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Meta’s text-based social media (SNS) ‘Thread’ image./Thread provided,
, ‘Thread announced this at an online briefing for Asia-Pacific (APAC) region journalists on its 1st anniversary on the 9th. Thread, a text-based SNS launched by Meta, the operator of Facebook and Instagram, on July 5 last year.’,
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, ‘Emilie Daltun Smith, Vice President of Thread’s product team, said, “Thread has established itself as a platform for diverse conversations and real-time news sharing in the past year,” adding that “Thread has shown strength in the APAC region.”‘,
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, ‘Currently, Thread has 175 million Monthly Active Users (MAU). Thread, which surpassed 100 million subscribers just 5 days after its launch in July last year, has consistently increased its user base, reaching 150 million in the first quarter of this year and currently 175 million.’,
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, ‘Vice President Smith explained that Thread continues to update related functions with a focus on three aspects: ▲ rapid information exchange and interest exploration ▲ friendly yet safe communication ▲ creator support.’,
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, ‘For quick information exchange among users, Thread allows users to tag topics in posts, similar to hashtags(#) on Instagram. So far, over 50 million topics have been discussed on Thread through this feature.’,
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, ‘In March, Thread also introduced a feature that allows users to check the scores of sports matches in real time on the app. Users can leave comments on the scores of the team they support and engage in conversations with other users. However, this feature has not been introduced in Korea.’,
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, ‘Vice President Smith said, “Thread usage trends vary by country, but consistency is observed,” noting that “topics such as sports and fashion are of high interest worldwide.”‘,
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, ‘To create a safe community environment, Thread provides features such as filtering out offensive words, managing mentions, and blocking and restricting accounts. In addition, Instagram’s community guidelines are applied to all content and accounts on Thread.’,
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, ‘To support creators, Thread has also introduced a ‘Fediverse’ sharing feature. Fediverse, a portmanteau of federation and universe, is a system where multiple SNS run on independent servers using a common protocol.’,
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, ‘Through Fediverse, users can share likes, comments, and more with other SNS such as Mastodon on Thread. Thread will gradually expand the application of this feature, operated in beta for some users, to help creators build communities by going beyond the app.’,
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, ‘Vice President Smith said, “Thread aims to create an open environment where anyone can share the content they want with everyone,” adding that “Thread will strive to give users the feeling of participating in a globally engaging conversation that runs 24 hours a day.”‘,
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