Inviting show hosts to support broadcasts, and also providing support for TV ad production and broadcasting.
On the 19th, show host Song Woori is introducing ‘Toy House’ products through a live commerce broadcast at the KT Creator Factory Center. Photo provided by KT,
, ‘[Seoul Economy]’,
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, KT(030200), ‘ announced on the 20th that it is operating the ‘Small Business Live Commerce Support Project’ led by Seodaemun-gu Office to expand online sales channels for small business owners.’,
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, ‘KT and Seodaemun-gu will carry out this project together this year, following a pilot operation last year. Building on the positive response from last year’s participants, this year the support targets have been expanded to a total of 9 companies (from 5 last year).’,
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, ‘KT has completed pre-education on the basic concepts of live commerce and broadcasting sales strategies for the small business owners selected as support recipients.’,
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, ‘From the 19th to the 6th of next month, KT will individually conduct live commerce broadcasts for the supported companies through ‘Naver Shopping Live’. KT is recruiting show hosts who are actively working in the live commerce industry to support these broadcasts.’,
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, ‘In addition, tailored online sales activation is supported by integrating marketing and exposure ads specifically for live broadcasts. Using its media infrastructure capabilities, KT will produce 15-second TV ad videos tailored to the product characteristics. Through KT Internet TV (IPTV)’s Q-ton ad service (Genie TV Live AD+), which has the most paid subscribers in Korea, a total of 1 million ad broadcasts will be supported.’,
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, ‘Kim Hoon-bae, head of KT’s Media Platform Business Division (CMO), stated, “We will continue to support the enhancement of small businesses’ content, media, and platform competitiveness using our media infrastructure and capabilities.”‘,
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