The First Nationwide Participatory Advertisement in Company History… Fan Messages and Verification Events Concurrently Held, “Kakao Mobility announced on the 8th that it carried out a nationwide participatory campaign celebrating the 10th anniversary of K-pop band DAY6 using its own digital advertising network.”,
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, “The campaign ran from the 22nd of last month to the 5th of this month, featuring DAY6’s 10th anniversary advertisements on over 20,000 advertising platforms nationwide, including electronic billboards in Seoul, airports, parking lots, and taxis.”,
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, “Fans were able to leave congratulatory messages through QR codes on the billboards, and the collected messages were displayed on the massive ‘Seoul Panorama’ media façade at KTX Seoul Station on the 5th.”,
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The 10th anniversary video of DAY6 is being displayed on the huge integrated media billboard ‘Seoul Panorama’ at KTX Seoul Station. (Photo = Kakao Mobility),
, “Until the 21st, Kakao Mobility is also holding an event where fans who take certified photos at the advertisement sites and upload them on SNS can receive goods such as signed Polaroids and unreleased photo cards.”,
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, “This campaign applied Kakao Mobility’s CMS and OneSync technology based on movement data. The company plans to expand advertising experiences in various movement environments like city centers, airports, subways, and taxis in the future.”,
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