One Week Ahead of Early Access – Press Conference
”Focusing on Securing New Users Through Popularization Strategy, Unlike Previous Work”
,
On the morning of the 11th, a commemorative photo was taken at the press conference for the early access launch of ‘Path of Exile 2’ held at Bottega Maggio in Seongdong-gu, Seoul, featuring Han Seong-woo (right), CEO, Kim Sang-goo (left), head of business division, and Jonathan Rogers, general PD of Grinding Gear Games, in the center. /Joint Press Team,
,
, ‘Kakao Games held a press conference on the 29th, one week ahead of the early access launch of their new game, “Path of Exile 2 (POE2),” to share the development process and future marketing plans.’,
,
, ‘At the press conference held at Bottega Maggio in Seongdong-gu, Seoul Forest, on the morning of the 11th, presentations were made by CEO Han Seong-woo, Head of Business Division Kim Sang-goo, and Jonathan Rogers, general PD of Grinding Gear Games, the developer of “Path of Exile 2.”’,
,
, ‘In the welcome speech at the event, CEO Han stated, “Kakao Games has continuously strived to provide PC games of excellent quality in various genres for core fans in Korea.” He further stated, “We aim to establish a foundation for growth by continuously exploring opportunities to cooperate with excellent overseas developers for Korean services.”’,
,
, ‘Kakao Games explained that POE2 inherits the hack-and-slash identity of POE1, while incorporating action RPG elements to create a new genre termed “Action Slash.” They emphasized adding new control elements to enhance actionability and lowering the initial entry barrier by reforming the growth system.’,
,
,
Jonathan Rogers, General PD of Grinding Gear Games, demonstrated ‘Path of Exile 2’ at the press conference held on the morning of the 11th./Reporter Yoon Ye-won,
, ‘Kim Sang-goo, Head of Business Division, introduced the business strategy for POE2 at the event. Kakao Games will handle domestic PC and console services (PS5 and Xbox Series) for POE2. Free play will be available in PC bangs during the early access period. Additionally, they plan to produce various game video guides and Korean build guides to enhance accessibility and popularity.’,
,
, ‘Regarding the marketing strategy, Kim mentioned, “Unlike when we launched POE1, we will use a two-track strategy. The first will focus on showing the game’s authenticity to existing users.” He also noted that they plan to use casual marketing methods utilizing celebrities and mass media companies, which could not be done during the POE1 era.’,
,
, ‘Jonathan Rogers PD introduced the game while directly playing POE2. Rogers mentioned, “Users will not lose control in any situation; they can change directions or cancel through evasive actions even during skill execution. Parts that were previously complex have been improved to allow easy access for new users without losing depth in character growth.”’,
,
, ‘Starting with “POE2,” Kakao Games plans to unveil major new games next year. This includes the mobile game “Valhalla Survival” being developed by its subsidiary Lionheart Studio, the action roguelike shooter “Section 13,” and the action RPG “Goddess Order.”’,
,
, ‘Kim Sang-goo mentioned on the day, “Although it’s difficult to give an exact sales estimate for (POE2), we believe it can surpass the first month’s sales of POE1.” He continued, “We aim to reach a broader audience and achieve more than POE1.” Kim also noted that they plan to attract users by staggering the update periods between POE1 and POE2.’,
,
, ‘In the industry, it is believed that the success of POE2 will determine Kakao Games’ future growth, amid declining performance due to the lack of new games release. Hee-seok Im, a researcher at Mirae Asset Securities, commented, “This year, Kakao Games showed a sluggish stock price trend due to the absence of successful new releases, but it is expected to regain momentum in 2025.”’,
,
,