The Tokyo Game Show, recognized as Asia’s largest gaming exhibition, began its four-day event on the 25th. Major Korean game companies, including the notable 3N (Nexon, Netmarble, NCSoft) as well as Com2uS, Pearl Abyss, and Smilegate, are participating, focusing on subculture and AAA game genres to target the local market.
Netmarble, participating for the first time, is showcasing new subculture games like “Seven Deadly Sins: Origin” and “MonGel: Star Dive,” which are based on Japanese animation, manga, and 2D elements. They have attracted attention by displaying outdoor advertisements in major areas such as Shibuya and Shinjuku even before the event began.
NCSoft is highlighting the new subculture game “Limit Zero Breakers” from Big Game Studio. Their subsidiary, NC AI, which was recently selected for a national AI project, is unveiling various AI solutions, including “Varco 3D” and “Varco Sound” for creating 3D models and background music, respectively. NC AI is the first domestic AI company to participate and aims to collaborate with local publishers and researchers.
Nexon and Pearl Abyss are taking on the local market with their AAA games known for high-quality graphics and technology. Nexon operates an exclusive booth for its looter shooter game “The First Descendant,” featuring game content-themed booths and presenting new IP collaboration projects. Pearl Abyss is showcasing the demo of “Crimson Desert,” revealing its official release date for PlayStation 5 on March 19, aiming for the global market.
Smilegate and Com2uS, alongside DreamAges, are also participating with subculture games, preparing game demonstrations and sessions with voice actors, virtual YouTubers, and cosplayers to target local fans.
Industry insiders note that Korean game companies are exploring diverse genres beyond subculture following the success of games like Nexon’s “Blue Archive” and Shift Up’s “Stellar Blade” in Japan, expressing confidence in capturing the Japanese market further through the Tokyo Game Show.