Jung Soo-heon, Vice President of LG Uplus,
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, ‘”Digital transformation begins with data. The core tool for realizing the digital customer value created by data is the customer center application (app) ‘Your U+.’ Through this, we will provide a differentiated customer experience that has not been seen before and firmly establish a competitive advantage over competitors.”‘,
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, ‘Jung Soo-heon, Vice President of LG Uplus Consumer Division (Vice President, in the photo), recently met with Maeil Business Newspaper and stated, “We are working hard to segmentize all of customers’ communication experience journeys, collect and analyze data at each stage, and provide personalized benefits.” Vice President Jung, who previously worked at the U.S. telecommunications company Sprint, joined LG Uplus in 2021 and is leading digital transformation projects and B2C (business-to-customer) business.’,
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, “‘Your U+’ is LG Uplus’s customer center app. It is characterized by being able to easily check and manage communication plans, data usage, membership benefits, and smartphone purchases. Vice President Jung described it as the ‘first life platform that integrates customer center functions and membership benefits’ among the three major telecommunications companies, saying, “We have consolidated various online communication channels that are distributed across different sectors into ‘Your U+’ to improve accessibility and convenience.” He added, “Rather than just a ‘customer support center’ that customers occasionally access to inquire or resolve issues, we are continuously improving the app to be a ‘value consumption center’ that allows customers to proactively utilize the services they desire.” For example, ‘Your U+’ proactively shows various benefits that LG Uplus users can enjoy at local stores in Seoul’s Hongdae when they visit the area.’,
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, “Over the past three years, Vice President Jung has led the exclusive contract signings with online video service (OTT) Disney+ and IPTV, and introduced differentiated B2C services such as subscription service ‘Yudok,’ group call app ‘Crew Call,’ and pet-friendly furniture community platform ‘Pohdong.'”,
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, ‘[Reporter Kim Dae-ki]’,
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