Devsisters hires Hong Min-young as GSO: “Aiming to maximize the growth of Cookie Run”

Global entertainment strategy and IP expert who led the growth of Hallyu at CJ and Kakao Entertainment
Expected to play a significant role in building a global brand ecosystem based on Cookie Run IP, Hong Min-young, Chief Global Strategy Officer [Photo: Devsisters],
, ‘[Economist reporter Won Tae-young] Devsisters announced on the 11th that they have recruited Hong Min-young, a former executive from Kakao Entertainment, as the Chief Global Strategy Officer (GSO). Through an organic ‘flywheel’ strategy connecting games and IP businesses, they aim to grow Cookie Run into a super IP.’,
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, ‘Hong Min-young GSO is an expert in global entertainment strategy and IP production, having led the growth of various IPs and content at CJ Entertainment, Kakao Page, and Kakao Entertainment. He joined the content industry after being involved in Disney consulting at McKinsey & Company and has built a broad career in IP planning and business over 25 years.’,
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, ‘Devsisters expects Hong Min-young GSO’s expertise to play a significant role in establishing Cookie Run IP as a global brand ecosystem in the long term. Through this, the company plans to expand beyond their core driver of games into the business realm of IP, enhance competitiveness, secure customers through diverse interactions, and nurture a global fandom culture as part of their sustainable future growth strategy.’,
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, ‘Hong Min-young GSO foresees greater growth potential for Cookie Run, which is actively venturing into offline areas like mobile games, videos, music, books, social content, trading card games (TCG), merchandise, licensing products, fan festivals, e-sports competitions, and exhibitions.’,
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, ‘Considering the recent trend where the entertainment experiences of the global Gen Z and Gen Alpha generations are broadly expanding from content-based ‘play’ to reality-based ‘experiences,’ Cookie Run IP is judged to have significant potential.’,
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, “The plan is to maximize the growth and scalability of Cookie Run through a ‘flywheel’ strategy that organically connects IP business with games. In addition, they aim to enhance strategic synergy for global business by working with Lee Eun-ji, CIPO, who oversees the IP creative field, to help Cookie Run grow into a global super IP.”,
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, ‘Hong Min-young GSO expressed, “Cookie Run has sufficient growth potential from the perspective of an IP ‘flywheel’ that can lead a new paradigm in the entertainment industry. We aim to elevate Cookie Run into a global super IP by expanding the capabilities of related businesses that can enhance synergy with the game.”‘]