Oliver Blume, CEO of the Volkswagen Group, delivered a presentation on the blueprint for future mobility at the Messe exhibition center in Munich, Germany, on the 7th (local time). Under the theme of “Technology for Everyone,” Volkswagen Group plans to significantly enhance its competitiveness in the mass-market electric vehicle market. The group aims to introduce four urban electric car models sequentially, with a focus on significantly lowering purchase barriers, setting prices as low as 20,000 euros (about 32.6 million KRW).
Volkswagen Group held a media preview at the Messe exhibition center in Munich on the 7th (local time) to reveal key strategies for “IAA Mobility 2025.”
Speaking as a presenter, Oliver Blume, CEO of the Volkswagen Group, emphasized a human-centered approach to technology. He stated, “We create cars for customers from all generations, cultures, and regions,” adding, “Technology has true value when it inspires people and makes life more convenient.”
At the event, Volkswagen Group showcased urban electric vehicles developed based on this human-centered technology philosophy. Models ambitiously unveiled included the ID.Polo, ID.Cross Concept, Raval (Cupra), and Epik (Skoda), with most of the major developments completed. These models are expected to be launched in the European market within the next two years.
These new vehicles are the result of collaboration among the core brands Cupra, SEAT, and Skoda. The group plans to accelerate the popularization of electric vehicles by developing urban electric SUVs through the integration of these mass-market brands and tailoring models to fit the targeted customer segments on a single platform.
The ID.Cross Concept production model will be priced starting from 25,000 euros (about 39 million KRW), making it much cheaper compared to similar competitive models often priced above 30,000 euros. Volkswagen Group plans to gain price competitiveness by producing this model in Spain, where labor costs are relatively low.
Oliver Blume, CEO, explained, “The urban electric vehicle project is led by SEAT and Cupra,” and noted, “Through collaboration among brand groups, we expect to save about 600 million euros in costs over the vehicle’s lifecycle.”
Volkswagen Group is focused on enhancing not only price competitiveness but also product value. For example, the ID.Cross Concept, based on the new MEB+ platform, offers a driving range of up to 450 km, along with fast charging capabilities and spacious interiors. It also incorporates various premium features such as lane change assistance, traffic light recognition, remote climate control, and LED matrix headlights, utilizing the software from ID.7. According to Volkswagen Group, these advanced technologies ensure that the product value does not lag behind similar competitive models.
Oliver Blume, CEO, stated, “We are expanding the premium experience to the small car segment,” adding, “Our focus is on making electric cars more accessible, affordable, and reliable for more people.”
Volkswagen Group also plans to launch the “ID. Every 1,” starting at 20,000 euros (about 32 million KRW), in 2027, to complete its lineup of mass-market electric vehicles.
After the event, Oliver Blume, CEO of Volkswagen Group, met with reporters and said, “Despite facing various challenges such as supply chain disruptions in recent years, trade tensions with China, and a slowdown in electric vehicle demand,” he added, “we have made noticeable achievements, including the release of over 60 new cars in the past year, achieving a 28% market share in Europe, and improving software quality.”
He continued, “Although competitors maintain aggressive strategies in the electric vehicle market, we are thoroughly prepared and have no fear.”