“[Financial News] The curated store 29CM, operated by Musinsa, announced on the 7th that its first offline exhibition ‘Inventario: 2025 Stationery Fair’, co-hosted with Atelier Écriture—which operates the premium stationery curated store Point of View—has successfully concluded.
This stationery fair was a curation exhibition where 69 emerging and premium stationery brands from both domestic and international sources were gathered in one place. It took place from April 2nd to 6th at COEX in Seoul.
29CM reported that the event attracted significant attention, drawing over 25,000 visitors over the five days. On the first day of the event, the transaction volume for the 29CM stationery category increased more than fourfold compared to the previous year, and some of the collaboration products from the limited-release ‘Inventario’ stationery line sold out within an hour.
Back in early February, the ‘Super Early Bird’ tickets sold out within three days of release, and the related search volume within the 29CM application for the ‘Stationery Fair’ reached about 100,000, reflecting high expectations even before the event.
A representative from 29CM stated, ‘The event was successful because we focused on the preferences of women in their 20s and 30s, who view stationery as tools for creation and inspiration and consume it as a hobby. We particularly garnered positive responses by offering a variety of content where visitors could experience directly.'”