KG Mobility (KGM) has announced that their urban SUV model, Actyon, is gaining popularity among people in their 30s and 40s in the Seoul metropolitan area. KGM analyzed contract data from the two months following the Actyon’s launch in August and released the findings. The data showed that nearly half (49.4%) of the contracts were from the metropolitan area, which includes Seoul, Gyeonggi, and Incheon.
In terms of age demographics, the 40s group represented the largest share at 26.8%, followed by those in their 50s at 24.2%, 30s at 19.7%, 60s at 13.9%, and 20s at 12.7%. Notably, the combined share of the Actyon’s primary customer base of 30s and 40s reached 46.5%, indicating a nearly 49% increase in the proportion of younger customers compared to the Torres model, which had a 31.2% share from the same demographic.
Among the available models, the top-tier S9 and the entry-level S7 constituted 75.7% and 24.3% of sales, respectively. KGM concluded that their strategy of equipping even the entry-level model with basic safety and convenience features, alongside offering a competitively priced premium model, has proven effective.
For exterior colors, Grand White was the most popular choice at 48.8%, followed by Space Black at 26.4% and Royal Copper at 5.1%. Additionally, 15% of buyers opted for a two-tone color option.
A representative from KGM stated, “We will continue to meet diverse customer needs and strengthen our position in the urban SUV market.”